Unlike other roadside stations, Michi-no-Eki Kawaba Denen Plaza attracts families and friends to relax and unwind thanks to its beautiful natural surroundings and wide range of facilities. That's why so many people love coming here.
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Michi-no-Eki Kawaba Denen Plaza
A roadside station luring in some 2.7 million visitors each year and over 70% of repeat visitors!
4.30
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Located in the picturesque village of Kawaba, nestled at the base of Mount Hotaka in northern Gunma, this market-town-style roadside station is surrounded by lush natural beauty.
As a hub for enjoying locally sourced products, it features a farmer's market offering fresh vegetables and fruits from the area, as well as restaurants, a bakery, a brewery, and cafes serving dishes made with local ingredients. Take up a chance for bonus adventures over at blueberry park, a net-based adventure course, and a play zone, making it a destination where visitors of all ages can spend a full day enjoying themselves.
With so many happy discoveries to explore, this roadside station attracts around 2.7 million visitors annually, boasting a repeat visit rate of over 70%.
The highlight is the gourmet selection made with local ingredients, featuring a fresh pasta specialty restaurant, a craft beer restaurant, and delectable sweets like perfect crepes, all offered across 10 dining establishments. Swing by here to shop for take-home goodies like Kawaba beer and Kawaba yogurt at the retail section.
For those looking to explore, this station offers electric-assist kickboards and bicycle rentals, perfect for discovering the scenic beauty of Kawaba Village. It’s an ideal spot for reconnecting with nature and indulging in a luxurious, leisurely time.
Highlights
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A roadside station located in the nature-rich Kawaba Village.
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Welcomes approximately 2.7 million visitors annually, with a repeat visitor rate exceeding 70%.
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Known for promoting local production for local consumption, featuring gourmet dishes made with local ingredients.
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A full day of fun for all ages awaits over at Blueberry Park and Net Athletics, ensuring a full day of fun for all ages.
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Electric-assisted kickboards and bicycle rentals available to help get around the area.
Photos
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Freshly picked local vegetables and seasonal fruits are available at the Farmers Market.
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At the dining spot Kawabanchi, enjoy premium rice balls made with Kawaba's prized "Yuki Hotaka" rice.
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At the Local Beer Restaurant Hotaka, savor freshly brewed KAWABA BEER.
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The Blueberry Park offers free picking and all-you-can-eat experiences, open from early July to early August.
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Rent an electric-assisted kickboard or bicycle to explore the picturesque countryside of Kawaba Village.
Official FAQs
Frequently Asked Questions have been vetted and answered directly by each listing.
Q
Do you have signs or pamphlets in foreign languages? (If you do, which languages are available?)
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Sorry, we don’t.
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Is free Wi-Fi available in the area?
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Yes.
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Are coin lockers available?
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Yes.
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Do you offer tax-free services?
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No, we don't.
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Are there smoking areas?
A
Yes.
Reviews
4
Some reviews are AI-translated.
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Such a great vacation spot!
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Even though it's a rest stop, there are so many shops and facilities besides just bathrooms. It's basically become a tourist spot.
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This rest stop has a totally different vibe compared to regular highways. It's super popular with locals in Japan.
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Details
- Name in Japanese
- 道の駅 川場田園プラザ
- Postal Code
- 378-0111
- Address
- 385 Hagimuro, Kawabamura, Tonegun, Gunma
- Telephone
- 0278-52-3711
- Regular Closures
- Differs by store
- Open Hours
- Differs by store
- Access
- Approximately 30 minutes by car from either JR Jomo-Kogen Station or Numata Station.
- Official Website
- Official Website (Japanese)