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Tamai-ya Honpo “Nobori Ayu”
Signature sweets made in homage to the ayu of Nagara River at this veteran shop beloved over 100 years.
Tamai-ya Honpo is a veteran confectionery founded in 1908 that still sits along the Kawara-machi Historic Street district streets off the banks of Nagara River.
The “nobori ayu” treats have been the shops best known confection since its doors first opened. It features a “gyuhi” rice cake tucked inside a castella pastry made with an egg-rich blend and high-grade flour.
Gifu is dotted with city shops selling “ayu-gashi”, confections made to mimic the shape of the local sweet-river fish, but Tamai-ya Honpo is said to be the flagship of the “nobori ayu” brand.
The “nobori ayu” sleeve around the packaging features an especially cute packaging, making it perfect as a souvenir or gift.
You can find these sweet treats sold at Tamai-ya Honpo, but also at the Gifu Takashiyama, or inside the JR Gifu Station or JR Gifu Hashima Station ticket gates.
Highlights
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Famed confection from a veteran sweets shop in Gifu city’s Kawara-machi historic district.
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A sweet gyuhi ricecake tucked inside a castella pastry, finished in the iconic “ayu” fish shape.
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Irresistible lightly sweet flavor and stylish shape that you won’t be able to put down.
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Said to be the flagship of “ayu-gashi” sweets in Gifu.
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Prize-winner of the 13th National Confectionery Expo.
Photos
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![Each treat made individually by hand. The roasted eye and mouth marks are especially cute.]()
Each treat made individually by hand. The roasted eye and mouth marks are especially cute.
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![The “nobori ayu” treats are individually cushion-wrapped.]()
The “nobori ayu” treats are individually cushion-wrapped.
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![The Tamai-ya Honpo main store, just steps from the docks of the “ukai” fishing bird cruises.]()
The Tamai-ya Honpo main store, just steps from the docks of the “ukai” fishing bird cruises.
Reviews
Details
- Product name in Japanese
- 玉井屋本舗「登り鮎」
- Manufacturer
- Tamai-ya Honpo
- Price
- 7-pack: 1,188yen, 10-pack: 1,674yen, 15-pack: 2,484yen, 20-pack: 3,240yen
- Sales Locations
- Tamai-ya Honpo Main Store, Gifu Takashimaya, inside JR Gifu Station ticket gates, inside JR Gifu Hashima Station ticket gates, Masa 21 Shopping Center, AEON Kakamigahara
- Tamai-ya Honpo Main Store Address
- 42 Minatomachi, Gifu City, Gifu
- Official Website
- Official Website (Japanese)