Iwashita's New Ginger Museum

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Iwashita's New Ginger Museum

The only one of its kind in Japan! A unique museum featuring Iwashita's New Ginger.

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This unique museum is based on the motif of Iwashita's long-selling product "Iwashita's New Ginger," which was launched in 1987. Visitors can learn about the history of the product's birth and the secrets behind its deliciousness. Admission to the museum is free.

When you enter the museum, the first thing you will see is a huge photo spot of Iwashita's New Ginger packages. You'll feel as if you've become "Iwashita's New Ginger" yourself. Another photo spot you can't miss is the "World's Largest Iwashita's New Ginger Head". The headpiece is 5 meters high, and you can feel as if you are the "Iwashita's New Ginger". There are also many other interesting photo spots that will make you want to take a snapshot, such as the "Ginger Room" where you can feel like a lover with a New Ginger character in a lovey-dovey space, and the "Ginger Shrine" that will bring you good luck in love and good health and longevity thanks to the power of ginger to warm up your body.

Once you've had your fill of the museum, you can experience "Iwashita's New Ginger" at the cafe as well. All of the menu items served at "CAFE NEW GINGER" use Iwashita's New Ginger. There are a wide range of menu items, from meals such as "Iwashita's New Ginger Meat Roll Plate - Ethnic Sauce" and "Iwashita's New Ginger Pizza" to sweets such as "Iwashita's New Ginger Soft Ice Cream" and "Pink Ginger Soda. Also, Iwashita’s New Ginger is all-you-can-eat, so you can also add additional toppings.

It is a museum where you can enjoy seeing, feeling, and eating "Iwashita's New Ginger”.

Highlights

  • This is a unique museum that uses "Iwashita's New Ginger" as its motif.
  • The inside of the museum has a lovely atmosphere based on the color "pink," the color of Iwashita's New Ginger.
  • There are many interesting photo spots related to Iwashita's New Ginger.
  • At the café you can enjoy an original menu using "Iwashita's New Ginger.
  • Admission to the museum is free.

Photos

  • The museum opened in 2015.

    The museum opened in 2015.

  • A photo spot with a huge Iwashita's New Ginger package. Be sure to make it a memorable visit to the museum!

    A photo spot with a huge Iwashita's New Ginger package. Be sure to make it a memorable visit to the museum!

  • The 5-meter high headgear is very impressive!

    The 5-meter high headgear is very impressive!

  • You can also learn the history of Iwashita New Ginger, from its birth to the present.

    You can also learn the history of Iwashita New Ginger, from its birth to the present.

  • Unusual ginger soft serve ice cream. You can also top it with chopped Iwashita's New Ginger, which is provided free of charge.

    Unusual ginger soft serve ice cream. You can also top it with chopped Iwashita's New Ginger, which is provided free of charge.

  • “Iwashita's New Ginger" can be purchased at the museum store, which has a variety of original goods.

    “Iwashita's New Ginger" can be purchased at the museum store, which has a variety of original goods.

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Details

Name in Japanese
岩下の新生姜ミュージアム
Postal Code
328-0034
Address
1-25 Honcho, Tochigi City, Tochigi
Telephone
0282-20-5533
Holiday
Tuesdays (except national holidays), year-end and New Year holidays
Hours
10:00am-6:00pm
Admission
Free
Directions
12-minute walk from Tochigi Station on the Tobu Nikko Line and JR Ryomo Line
Official Website
Official Website (Japanese)