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“Uiro”, Nagoya's famous confectionery, has a cute appearance like ice cream on a stick.
Uiro, a steamed confectionery made from rice flour and other ingredients, is a go-to souvenir of Nagoya. “Uiro bar" is a novel design incorporated into Uiro, and is popular among the younger generation as well.
Both in appearance and in the way it is eaten, it is distinctly different from the conventional Uiro, and the key point is that it has a stick attached to it like an ice cream lolly. The cute visual has been well received on social media. It is also nice to be able to just bite it in a snap without cutting it with a knife or using dishes.
There are five flavors: "Sakura" kneaded with cherry leaves, "Kuro" kneaded with brown sugar, "Shiro" with rice flavor, "Nairo" kneaded with Koshian (sweet red bean paste), and "Matcha" kneaded with green tea. The packaging is made of kraft paper, giving it a retro yet somewhat modern look.
It is also sold at Nagoya Station and the souvenir shop at Chubu Centrair International Airport. It can be stored at room temperature and has a shelf life of 30 days, making it easy to buy and take home.
From left to right: "Sakura", "Kuro (Black)", "Shiro (White)", "Nairo", "Matcha".
The warmth of the paper packaging. It is an excellent design that makes you want to pick it up when you see it in a store.
Five different flavors, one each, in a total of five pieces.
The popsicle-like look is "fashionable and cute" and well-received by the younger generation.
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Is it possible to return or exchange a defective product after opening the package?
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