Tojinbo Shopping Street

Tojinbo, one of the world’s three great scenic wonders, features dramatic rock pillars rising more than 20 meters above the Sea of Japan and stretching for about 1 kilometer. Along the road leading toward the sheer cliffs, a lively shopping street draws crowds of visitors.

This shopping street extends for about 300 meters, with around 25 shops lining both sides. A wide variety of distinctive eateries gather here, offering set meals, rice bowls, and sushi made with fresh seafood, as well as local specialties such as Echizen soba and sauce katsudon. There is also no shortage of street food, including grilled seafood wafting tempting aromas through the air, skewers of Wakasa beef, and house-made soft-serve ice cream-perfect for eating as you stroll.

Many shops specialize in souvenirs, stocking everything from Fukui’s famous sweets and local sake to traditional crafts such as Wakasa lacquerware and Echizen pottery, along with fun, original Tojinbo T-shirts.

After satisfying your appetite, take time to enjoy the views. Spectacular scenery can be admired not only from the clifftop plaza, but also from Tojinbo Tower, which offers panoramic views from a height of 55 meters, and even from cafés located closest to the edge of the cliffs within the shopping street itself.