DIANA: a Perfect Blend of Beauty and Comfort in Women's Shoes

DIANA: a Perfect Blend of Beauty and Comfort in Women's Shoes

Last update :
Written by GOOD LUCK TRIP
Head Editor : DIANA Co.,Ltd.

Founded in 1948, DIANA is a time-honored women's shoe brand. Renowned for shoes that harmoniously blend comfort with stylish silhouettes, and bags that strike a balance between functionality and design, the brand has consistently won the admiration of women. DIANA promises footwear and bags that empower women to continue true to themselves. Let's delve into the captivating world of DIANA.

Table of Contents

What is DIANA?

DIANA stands for "elegance" in the realm of women's footwear. Their collection isn't limited to just pumps and boots. They offer a diverse range of products from sandals to sneakers. They also have an exquisite lineup of women's bags, including shoulder bags, handbags, and backpacks - catering to every occasion and individual taste. Impressively, over 90% of DIANA's shoes and bags are made in Japan.

The brand's legacy, which dates back to its inception in 1948, is upheld by master craftsmen who, along with DIANA's meticulously chosen high-quality materials, ensure a perfect marriage of stunning design and comfort. Despite the outstanding quality of their shoes, DIANA manages to maintain affordability by overseeing all aspects from planning and manufacturing to sales.

Driven by a passion for customers to cherish and use their pairs for a long time, DIANA heavily invests in aftercare. They also offer refined "SHOE CARE GOODS", which are as aesthetically pleasing as they are functional. This ensures that your favorite DIANA shoes remain beautiful and comfortable for years, a perk they encourage their customers to consider alongside their shoe purchases.

DIANA Original Boots: Recognized for their beautiful silhouette and supreme comfort.
DIANA Original Boots: Recognized for their beautiful silhouette and supreme comfort.
Pumps: The brand boasts a wide range of pumps.
Pumps: The brand boasts a wide range of pumps.
Flat pumps with a motif shaped like the letters "DIANA".
Flat pumps with a motif shaped like the letters "DIANA".
The tulle section is printed with the monogram of "DIANA".
The tulle section is printed with the monogram of "DIANA".
Beautiful loafers with delicate buckles.
Beautiful loafers with delicate buckles.

The Three Brands Launched by DIANA

DIANA presents three distinct brands, each with its own unique concept. Below is a breakdown of each.

+diana

+diana is a sneaker brand for adult women.
We have designed everything to be original, creating sneakers that you can't find anywhere else. Our sneakers are "mature," "feminine," and "stylish," with beautiful silhouettes.
They have a luxurious design that is not too casual.
We also prioritize functionality, ensuring that they are comfortable to wear.
Many of our sneakers have elevated heels, ranging from 6cm to 9cm.
You can find our collection in a corner of Diana's store, so please come and check it out.

Sneakers with adorable pearl decorations.
Sneakers with adorable pearl decorations.
Slip-on type without laces.
Slip-on type without laces.
There are also sneakers with a 6cm and 9cm heel.
There are also sneakers with a 6cm and 9cm heel.
Knit sneakers that can also be used as boots.
Knit sneakers that can also be used as boots.

TALANTON by DIANA

The brand TALANTON by DIANA offers designs that embody elegance and uplift the spirit. Their aim is timeless beauty combined with a light, comfortable wear, continuing to bring out a sense of “personal touch”.

Pumps that combine the sheer look of tulle with sparkling stones for an elegant adult look.
Pumps that combine the sheer look of tulle with sparkling stones for an elegant adult look.
Pumps that combine the sheer look of tulle with sparkling stones for an elegant adult look.
Pumps that combine the sheer look of tulle with sparkling stones for an elegant adult look.
Pumps made of sheep material, ensuring a soft and stable wearing experience.
Pumps made of sheep material, ensuring a soft and stable wearing experience.

Artemis by DIANA

Positioned as DIANA's secondary brand, Artemis by Diana primarily uses synthetic leather to craft its casual line. Taking "sophisticatedly cute French chic" as its concept, the brand showcases items with intricate details and a subtle trendiness. Their products, designed to enhance everyday life quality, also boast a uniquely gentle wearing experience. The price point of this line comes in at more affordable than the DIANA line, so its easier on the pocket. Enjoy style that’s always in fashion with plenty of adorable shoes and bags to love.

Loafers with a discreet sole design and subtle sense of flair.
Loafers with a discreet sole design and subtle sense of flair.
Ladies pumps with a different look and feel from every angle.
Ladies pumps with a different look and feel from every angle.
Feminine flats that look adorable even when taken off.
Feminine flats that look adorable even when taken off.

DIANA Store Introductions

DIANA has a whopping 57 stores across Japan, plus an additional 9 outlet stores. What sets them apart is that every staff member is trained to perform fittings and adjustments. So, if you purchase from them, they will willingly do shoe width expansions and insole adjustments for free!

Here are a few shops near famous tourist spots that I would like to introduce.
DIANA has many stores around tourist spots, so let's go buy shoes to accompany our journey.

Ginza Main Store

DIANA Ginza Main Store sits opposite GINZA SIX.
DIANA Ginza Main Store sits opposite GINZA SIX.

Harajuku Store

Make your way through the bustling Takeshita Street in Harajuku to find DIANA Harajuku Store.
Make your way through the bustling Takeshita Street in Harajuku to find DIANA Harajuku Store.
Inside the DIANA Harajuku Store.
Inside the DIANA Harajuku Store.
Postal Code
150-0001
Address
1-8-6 Jingumae, Shibuya-ku, Tokyo
Business Hours
11:00am - 8:00pm

LUMINE Yurakucho Store

Just a stone's throw away from Yurakucho Station sits the DIANA LUMINE Yurakucho Store.
Just a stone's throw away from Yurakucho Station sits the DIANA LUMINE Yurakucho Store.
Postal Code
100-0006
Address
5F, LUMINE Yurakucho 1, 2-5-1 Yurakucho, Chiyoda-ku, Tokyo
Business Hours
11:00am - 9:00pm

LUMINE Shinjuku Store

Just steps from Shinjuku Station sits DIANA's LUMINE Shinjuku Store inside LUMINE 2.
Just steps from Shinjuku Station sits DIANA's LUMINE Shinjuku Store inside LUMINE 2.
Postal Code
160-0023
Address
2F, LUMINE Shinjuku 2, 3-38-2 Shinjuku, Shinjuku-ku, Tokyo
Business Hours
11:00am - 9:00pm (Weekends and holidays 10:30am - 9:30pm)

Ebisubashi Store

At Osaka’s bustling Namba Area awaits the DIANA Ebisubashi Store.
At Osaka’s bustling Namba Area awaits the DIANA Ebisubashi Store.
Find the perfect pair of shoes and bags to accompany you on your Osaka journey.
Find the perfect pair of shoes and bags to accompany you on your Osaka journey.
Postal Code
542-0071
Address
1-9-5 Dotombori, Chuo-ku, Osaka City, Osaka
Business Hours
11:00am - 8:00pm

Artemis by Diana Tokyo Skytree Solamachi Store

On the 2nd floor of shopping multiplex "Solamachi" located inside Tokyo Skytree, sits the Artemis by Diana shop.
On the 2nd floor of shopping multiplex "Solamachi" located inside Tokyo Skytree, sits the Artemis by Diana shop.
Postal Code
131-0045
Address
2F, TOKYO SKYTREE TOWN Solamachi, 1-1-2 Oshiage, Sumida-ku, Tokyo
Business Hours
10:00am - 9:00pm

Kanazawa Hyakubangai Rinto Store

Closed temporarily on January 31, 2024. Scheduled to reopen after renovation on March 1, 2024.
Closed temporarily on January 31, 2024. Scheduled to reopen after renovation on March 1, 2024.
Postal Code
920-0858
Address
Kanazawa Hyakubangai Rinto 1F, 1-1 Kinoshimbomachi, Kanazawa City, Ishikawa
Business Hours
10:00am - 8:00pm

Sapporo Stellar Place Store

Closed temporarily on January 31, 2024. Scheduled to reopen on March 1. Located at B1F Stella Place Building, Sapporo Station.
Closed temporarily on January 31, 2024. Scheduled to reopen on March 1. Located at B1F Stella Place Building, Sapporo Station.
Postal Code
060-0005
Address
JR Tower Sapporo Stellar Place B1, 2-5 Kita5jonishi, Chuo-ku, Sapporo City, Hokkaido
Business Hours
10:00am - 9:00pm

Conclusion

DIANA is the go-to brand for shoes that radiate "elegance", beautifully crafted silhouettes, and unmatched comfort. With over 90% being Made in Japan, purchasing from DIANA also makes for a wonderful souvenir from your trip to Japan. We highly recommend buying a pair as a souvenir. Imagine traveling through Japan with a local touch on your feet!