A Blissful Space Surrounded by Your Favorites! A Guide to Enjoying “HMV&BOOKS SHIBUYA”

HMV&BOOKS is an experiential facility that combines a wide variety of products, including books, CDs, DVDs, and assorted merchandise.
With about 200,000 items in stock, it represents a new form of store merging literature and music.
Some say, “If you come here, you’ll learn about what’s trending in Japan right now,” because it’s a great place to check out the hottest entertainment content.

“HMV&BOOKS SHIBUYA” is distinctive for its layout that transcends boundaries among product categories.
For example, in the Korean cosmetics section, cosmetics are displayed alongside CDs released by the artists who model for them.

Because all items related to your favorite stars are grouped in one place, you can efficiently find what you need. At the same time, it’s exciting to be surrounded by your favorites, enjoying a special moment in that unique space.

The fifth floor blends entertainment merchandise and event space—truly a “sanctuary for fans.”
You’ll find a broad selection of photo collections, music magazines, and live concert videos related to idols and artists, letting you pick up all kinds of items devoted to your favorites.
There’s also an event space that brings fans closer to their idols, hosting handshake sessions, autograph events, and more. It’s a dream environment for any fan.

On the sixth floor, you’ll find one of the largest bookstores in Shibuya, covering just about every genre except textbooks.
From classic bestsellers to social-media sensations, the range of titles reflects current trends.
The store constantly updates its layout based on customer feedback, aiming to be “the place to see what younger generations are into.”

The pop-up space hosts regular events like anime-character merchandise sales or celebrity panel exhibitions, letting you casually enjoy the latest content.

The museum section offers valuable exhibits, such as displays of stage costumes by certain artists or showcases for tokusatsu hero series.
There’s one museum on the fifth floor and another on the sixth, both requiring advance ticket purchases via Lawson Ticket.

HMV&BOOKS SHIBUYA holds fan-centered events nearly every day.
Expect handshake or autograph sessions, gift handover events, talk shows, and more, featuring popular artists, actors, VTubers, and voice actors.
Exclusive release events for buyers of special-edition CDs and video-call events with VTubers are part of the unique lineup.
With everything from free gatherings to premium affairs, there’s a wide array of plans to choose from.

What’s especially interesting about “HMV&BOOKS SHIBUYA” is that the staff themselves have favorites.
Each staff member works creatively—from hand-made promotional displays to custom merchandising—aimed at sharing their passion.

Because these displays are packed with insider knowledge only a real fan would know, visitors sometimes travel from afar just to see them.
Such staff-driven touches lead to new discoveries and encounters, a unique joy you’ll only find here.

In the bookstore section, titles are arranged by author rather than by publisher, making it easier to find what you’re looking for.
Different types of books—such as paperbacks and hardcovers by the same writer—are grouped together in one place.

Staff can handle basic English, and if you have more complex needs, they can loan you a translation device.

According to one author, it’s “the most appealing bookstore I’ve visited recently,” reflecting how thoughtfully it’s curated.
Feel free to wander around like you’re on a treasure hunt and discover new favorite books.

This corner was introduced in 2022 and has been steadily expanding thanks to high demand.
A wide selection of VTuber-related merchandise is available.

They also carry exclusive HMV merchandise you won’t find elsewhere.
Keep an eye on official HMV and HMV&BOOKS SHIBUYA social media for release information.
Top sellers include plushie pouches and protective clear files that keep acrylic stands safe from damage—items that make outings with your favorites more fun while treating them with care.

The store puts effort into creating a space where customers can discover new talent.
Agencies differ in their approach—some focusing on good looks, others on edgy music or a warm group dynamic—so it’s common for fans to take interest in other artists from the same agency as their favorites. This corner is designed with that in mind.

HMV&BOOKS SHIBUYA also excels in offering exclusive bonuses with many of its items.
Past examples included an original logo tank top bundled with the “Bohemian Rhapsody” DVD or a lottery ticket for a director Makoto Shinkai–signed poster with the “Weathering with You” DVD.
These irresistible extras epitomize the passion of the staff who love their favorites.