[SAN-A Urasoe West Coast PARCO CITY Shopping Guide] Experience Okinawa’s Sea, Shopping, and Gourmet All at Once

SAN-A Urasoe West Coast PARCO CITY is a 20-minute drive from Naha Airport.
If you’re taking a taxi or a rental car, head out of Naha Airport, enter the Naha Umi-Sora Tunnel, turn left at Wakasa IC, then drive along the coast for about 15 minutes to arrive.
By city bus, it’s around 40 minutes from Naha Airport via Ryukyu Bus, with no transfers needed.
There are also buses from major tourist spots like Kokusai-dori, Shurijo Castle, and American Village, making it easy to reach from key destinations.

Nagano Market is an official shop by popular illustrator Nagano, creator of “Chiikawa.” This store brings together character goods featuring Nagano’s bear mascot, along with a wide variety of items including stationery, T-shirts, and bags. They constantly introduce new and limited-edition products throughout the year, ensuring you’ll never grow tired of visiting. It’s a shop enjoyed by customers of all ages.

Managed by Okinawa’s fashion select shop WONDERCUBE, this men’s boutique carries high-end international brands.
Their lineup includes shoes by MAISON MIHARA YASUHIRO and RICK OWENS from France, along with many other popular domestic and global labels.

Another shop by WONDERCUBE, this women’s select store opened on September 20, 2024, and carries items and brands available only here. Popular choices include the shoe brand Maison MIHARA YASUHIRO and Ball&chain shopping bags.
Don’t miss the luxury brand MARNI, which you’ll find only at SAN-A Urasoe West Coast PARCO CITY in Okinawa.
According to the staff, “We have many local customers who are passionate about fashion, as well as highly trend-conscious visitors. International tourists also frequent the store, as Japanese brands are often more affordable and come in a wider range here in Japan.”

Okinawa Takara-jima is a souvenir shop offering everything from snacks to accessories, municipal goods, and glassware.
With a fun motto of “If you come here, we’ve got everything; if we don’t have it, no one does,” the staff cheerfully greet visitors each day.
Whether you’re bored with the usual Okinawan souvenirs or want a more offbeat memento, this is a must-visit spot.

Located diagonally across from the 1F Food Terrace, Shunkaya Fruit Stand serves fruit sandwiches and smoothies made with seasonal fruits carefully selected by expert buyers.

The “Strawberry Smoothie” fully showcases the natural taste of strawberries, making you feel as if you’re eating fresh strawberries themselves.
It’s sweetened only with cane sugar, and always made to order for maximum freshness.
Note that the shop gets crowded between 2:00 and 4:00 PM.

The “Fruit Sandwich with Domestic Strawberry Custard” stands out in the display case, featuring thick whipped cream and custard with large strawberries.
It’s quite filling—more like a light meal than a dessert.

Operated by a long-standing coffee roaster founded in 1988 in Urasoe, this specialty coffee shop focuses on selling coffee beans that highlight the natural flavors of high-quality beans, even for beginners.

The “Regular Coffee” in a distinctive yellow package is a well-balanced blend.
The “Hand-Drip Coffee,” using Ethiopian beans, is carefully prepared one cup at a time and is fruity and tea-like, offering a smooth drinking experience.

At Shabu-Shabu Miyama, which overlooks the ocean, you can enjoy all-you-can-eat freshly sliced meat (cut in-store from large blocks) and vegetables procured daily.
They have a range of courses from budget-friendly to upscale, available at both lunch and dinner.
Though it’s mainly popular with families, many couples also visit. You can opt for extra fees to include a drink bar, dessert bar, or unlimited alcohol, and don’t miss their imported wines.

KIWAMIYA is a hamburger steak restaurant making its first appearance in Okinawa.
They grind and shape your hamburger steak to order, using no binding agents, giving it a meaty, juicy texture reminiscent of a steak.
The house style is to sear your meat on a hot stone placed on an iron plate.
They also offer a menu item featuring A5-grade Miyazaki beef, a premium wagyu brand that many find addictive after just one bite.

SAN-A Urasoe West Coast PARCO CITY is also a prime spot for magnificent sunset views, where you can witness breathtaking ocean sunsets.
Enjoy the sea breeze from the rooftop observation deck or pair a special dinner with the evening glow.