Seto Gura Museum

Seto ware produced in and around Seto City is famous for tea ceremony utensils, such as Koseto and Kiseto, but also produces many daily-use vessels.
The Seto Kiln, which is said to have been established in the late 10th century, is one of the six oldest kilns in Japan.
"Seto Gura" is a complex facility that serves as a base for promoting the charm of Seto, which has prospered as a pottery town, and houses the Seto Gura Museum on the second and third floors.

On the second floor, visitors are transported back in time to Seto in the 20th century, where the old Owari Seto Station, a pottery factory called Moro, coal kilns, and chimneys are reproduced to show the history, culture, and traditions of Seto, a vibrant city in the era of mass production of Seto products.
On the third floor, a 30-meter-long panoramic exhibition shows the history of Seto pottery, which has a history of more than 1,000 years.

The Seto Gura Ceramic Plaza SETO MONO SHOP, a factory (kiln) outlet store on the first floor, sells a wide variety of Seto ware, arranged by glaze, painting, and other characteristics and by kiln.
From everyday use to authentic tea ceremony utensils and Western tableware, the shop offers a wide selection of Seto ware that will give you an insight into current Seto ware.