Niigata Senbei Oukoku (Rice Cracker Kingdom)

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Niigata Senbei Oukoku (Rice Cracker Kingdom)

Experience making super-big Senbei (rice crackers) at this theme park, where tours and gourmet food are also fun.

4.07 2

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Kuriyama Beika is a company based in Niigata, a rice-producing region that accounts for approximately 60% of Japan's annual production of rice crackers, and is known for its hit products such as "Bakauke" and "Hoshi-tabeyo".
The "Niigata Senbei Oukoku" is a rice cracker theme park located on the grounds of the company's head office and factory, where visitors can enjoy hands-on activities.

At the hands-on corner, the "Super Large Senbei Baking Experience" is recommended. You can make your own original senbei by baking dough 25 cm in diameter on a net and drawing your favorite picture on it with soy sauce.
There are also several other programs available, including a mini-sized rice cracker baking experience and a flavoring experience where you can make your own original "Bakauke" rice cracker and star-shaped "Hoshi-tabeyo" rice cracker.

At the food and beverage corner, visitors can enjoy "Bakauke croquettes" that reproduce the taste and shape of "Bakauke" and rice flour curry buns.
Among them, the most popular item at the food and beverage corner is "Senbei Soft," a salted senbei topped with soft-serve ice cream and topped with a special soy sauce.
The souvenir corner offers a wide selection of Senbei Oukoku and local special Bakauke rice crackers.

Highlights

  • The history and production process of rice crackers are introduced through tours and materials.
  • A hands-on corner where you can make giant rice crackers 25 cm in diameter is popular.
  • Visitors can take a break at the food and beverage corner, where they can enjoy original sweets and snacks.
  • At the souvenir corner, you can buy limited products of Senbei Oukoku.

Photos

  • Let's make original rice crackers by hand-baking & painting!

    Let's make original rice crackers by hand-baking & painting!

  • Popular "Senbei Soft"

    Popular "Senbei Soft"

  • Souvenir corner selling rice crackers including limited edition products and Bakauke goods

    Souvenir corner selling rice crackers including limited edition products and Bakauke goods

Official FAQs

Frequently Asked Questions have been vetted and answered directly by each listing.

Q

Can you provide services in foreign languages? (If so, please also inform us of the supported languages)

A

Not available

Q

Is it possible to re-enter the premises?

A

Yes, it is.

Q

Is free WiFi available in the facility?

A

Yes, it is.

Q

Do I need to make a reservation?

A

Reservations are not required. Reservations can be made for groups of 10 or more.

Reviews

2
  • Jason Lin

    遊客可以親自參與製作仙貝的過程,從選擇米糰到烤製成品,親身體驗傳統手工藝的魅力。

  • Matthew

    在稻米的故鄉親手DIY製作仙貝,烤起來香氣濃郁味道不錯,很有紀念意義價值。

Details

Name in Japanese
新潟せんべい王国
Postal Code
950-3134
Address
2661 Niizaki, Kita-ku, Niigata City, Niigata
Telephone
025-259-0161
Closed
Irregular holidays * Check the official website for more details.
Hours
9:30am-4:00pm (Weekends and holidays 9:30am-5:00pm)
Admission
Free (There is a charge for the hands-on corner.)
Directions
From Bandai City Bus Center, take the Niigata Kotsu Bus to Nigorikawa-Chugakkou and walk 1 minute.
Credit Cards
Accepted
Official Website
Official Website (Japanese)