Niigata Prefecture Travel Guide

A national park spanning Yamagata, Fukushima, and Niigata, and the third-largest in Japan by land area.

A small zoo in Yukyuzan Park, Nagaoka City, where visitors can observe and learn about animals seen in everyday life.

Visit a romantic lovers’ sanctuary with sweeping views of famous peaks.

A small zoo and amusement park in one: a leisure park for all-day fun.

A perfect spot to experience Japan’s history and culture, along with the feeling of spring in Japan.

A grand museum where you can explore the history of Japan’s formation and learn about stones.

A field museum where you can experience both satoyama culture and contemporary art.

Japan’s first salmon museum, where you can also observe spawning and hatching up close.

A rice cracker specialty shop where you can try making a one-of-a-kind original senbei.

A countryside amusement park where nature meets retro charm.

One of Japan’s most iconic highland nature parks, with marshlands filled with blooming Asian skunk cabbage and scenic mountain ranges.

A preserved district that strongly retains the atmosphere of the Edo period, when it prospered through the shipping trade.

Enjoy Shabu-Shabu Made with Niigata Branded Pork and Expertly Grilled Yakiton at Harbor Boo Niigata Ekimae Honten.

An Italian restaurant showcasing the charms of Niigata through carefully selected ingredients and products.

A long-established Japanese restaurant loved for over 100 years since its founding in the early Showa era, with a wide selection of signature dishes.

A long-established seafood restaurant where you can enjoy seafood rice bowls and fishermen's meals made with fresh local fish caught that morning.

Run directly by a fish market! Enjoy beni-zuwai crab and seafood rice bowls in Teradomari.

A refined seafood kappo dining experience with carefully selected fish shipped directly from off Sado Island, paired with premium Koshihikari rice aged at ice temperature.

A specialty shop where you can fully enjoy the brand wagyu “Murakami Beef.”

A restaurant where you can enjoy hegisoba, a Niigata specialty with 100 years of history.

A Dining Bar with Authentic Cuisine, Plus Darts and Billiards for Fun Nights Out.

A long-established izakaya loved by locals, known for Niigata’s local specialty, half fried chicken.

A hegi soba restaurant proud of its springy texture and smooth finish, crafted with over 130 years of traditional skill.

The birthplace of hegi soba, this authentic long-established restaurant carries on the tradition of Echigo, Ojiya to this day.

A specialty salmon shop dedicated to traditional, time-honored processing methods.

Shop world-class Tsubame-brand metalworking products at 50%-90% off.

A Japan-made beverage brand that’s always aligned with top-notch quality and the best ingredients.

A Japanese-style ryokan on a hill in Echigo Yuzawa for a hot spring-filled stay.

Ocean-view glamping with every tent facing the Sea of Japan.

An ocean-view resort at the northernmost tip of Sado, overlooking Futatsugame.

A Japanese-style ryokan founded in the early Meiji era in Iwamuro Onsen, Niigata’s historic hot spring retreat.

A long-established hot spring ryokan that has stood in front of Yahiko Shrine for over 300 years.

A hot spring resort hotel with beautiful ocean views and sunsets sinking below the horizon.

A traditional hot spring ryokan that feels like stepping back into the early Showa era.

A soothing retreat where emerald-green hot springs and creative kaiseki cuisine made with local ingredients bring total relaxation.

A serene satoyama hot spring inn that blends into the original landscape of Matsunoyama Onsen.

A long-established inn where you can unwind in Akakura Onsen’s famous waters and take in spectacular views of Mt. Myoko.

An exquisite retreat where you can indulge in Michelin-recognized cuisine and soothing hot springs.

Enjoy a luxurious stay at an elegant highland resort that continues to evolve.

Japan’s oldest snow festival, where the entire city transforms into one massive event venue! Admire the traditional snow sculptures, each crafted with masterful skill and filled with the spirit of true craftsmanship.

A snow festival filled with events, featuring countless lanterns floating through the night sky.

Japan’s highest number of food stalls and 800 years of traditions to behold at the jaw-dropping Kambara Festival.

A must-see magical parade of floats! Near 400 years of legends come alive at this larger-than-life festival.

A gorgeous "Fireworks of Prayer" that envelops the audience in emotion.

A modern art festival held in Echigo-Tsumari, since 2000.