Tohoku Travel Guide

Easy horseback riding experiences, even for beginners! Plenty of kid-friendly programs, too.

An all-weather water theme park with both relaxation and active fun.

Only for two months! Enjoy a dreamy, otherworldly view reflected on the water.

A national treasure that still carries the spirit of the Heian period today.

A white symbol that hugs the horizon, linking the sea and sky.

One of Japan’s largest canola flower fields, spreading out like a yellow carpet.

A soothing escape surrounded by nature and seasonal blooms.

An observation tower in a park on a cape, offering sweeping views of the Pacific Ocean and the city of Iwaki.

A zoo where you can encounter animals living in environments close to nature.

A relaxing local park with beautiful views from the summit.

A forest of giant trees lined with thousand-year-old cedars, wrapped in silence and mystery.

A Meiji-era Western-style building known for its twin towers with red roofs.

Enjoy gourmet cuisine unique to Yamagata, a region blessed with exceptional ingredients.

Enjoy a memorable morning ramen experience at a famous Kitakata ramen shop.

A famous spot for Miso Curry Milk Ramen, beloved by the people of Aomori City.

Enjoy Sendai city views and fine cuisine at the restaurant on the 26th floor of The Westin Sendai.

A rest house located at the exit of the mysterious Abukuma Cave.

The original “Tono Jingisukan” restaurant.

A local favorite where you can enjoy Sanriku seafood at reasonable prices.

A restaurant where you can enjoy the signature trademark dish, “Shintan.”

An exquisite balance of heat and richness! Traditional Yamagata miso ramen.

A ramen restaurant known as the birthplace of Yamagata’s local specialty, hiyashi ramen.

An exceptional Yonezawa beef experience with traditional craftsmanship and the charm of a historic folk house.

Rich spicy miso and hearty chashu are the highlights at this popular ramen shop in Yamagata.

A tourism and local products hall with the best selection in Yamagata Prefecture.

Smiles of Iwaki gather here! A landmark complex directly connected to Iwaki Station.

Discover the depth of traditional craftsmanship through items packed with artisan skill.

A live shogi piece demonstration and sales shop in the Tendo Onsen hot spring town.

Enjoy shopping and dining to your heart’s content at one of Iwate’s largest shopping malls.

Packed with apple-themed items. Plus Aomori’s first original seasonings!

A large shopping mall with one of the largest numbers of stores in Akita.

From lifestyle goods and gourmet food to hobbies, this mega mall is where you're sure to find a favorite.

Shop, play, and connect. A landmark in front of Koriyama Station where plenty of smiles come together.

A convenient shopping and dining spot directly connected to Akita Station.

A shopping center directly connected to Akita Station, loved by locals and convenient for travelers.

A select shop filled with products packed with the bounty of Aomori.

A soothing hot spring stay where you can also enjoy bath-hopping at nearby hotels.

A comfortable hotel that makes a convenient base for your Yamagata trip.

Apples in the baths and on the menu, this place feels like an apple theme park.

A hot spring inn known for its scenic-view bath overlooking Mutsu Bay.

A hot spring inn where you can enjoy great sake and Fukasawa’s famous spring water.

An all-inclusive hot spring resort surrounded by satoyama landscapes and a clear stream.

A hotel with great views near Jodogahama, one of Japan’s top scenic spots.

A hot spring inn where every guest room features a private open-air bath with carefully selected free-flowing natural spring water.

A nature-rich resort hotel offering beautiful views of Mount Akita-Komagatake and Lake Tazawa right before your eyes.

For family trips and special gatherings alike, this is a hot spring resort where everyone can relax with a smile.

A historic ryokan with over 300 years of history, offering the pure luxury of Zao’s natural flowing hot springs.

A hot spring inn embraced by a thousand years of history. Unwind with a stay shaped by the passing time of Aizu.

A summer festival held at Sendai Station’s East Exit, featuring the traditional Suzume Odori dance.

The perfect prologue on the eve of Tanabata. A fireworks festival that shakes the summer night sky of Tohoku.

A magical winter festival that brings the frozen landscapes of Lake Towada to life, stirring the heart with unforgettable sights.

A winter tradition of Sendai, the City of Trees, lights up the winter night.

A traditional outdoor jazz festival in Hachinohe City with a history of more than 30 years.

An energetic parade featuring around 10,000 dancers, their vibrant flower-decorated hats (hanagasa) swaying beautifully as they dance through the streets.

The largest festival in the Hachinohe region, famous for its spectacular and powerful parade floats.

It is one of the three major festivals in the Tohoku region, with "Kanto" lanterns resembling rice ears or rice bales used to pray for a good harvest.

Aiming to be “Japan’s Most Moving Fireworks Show,” this top-notch competition draws the nation’s best pyrotechnicians in an dazzling launch of 12,000 fireworks across a vast 700-meter-wide site.

The town of Sendai’s historic epochs with the Sendai Suzume Dance.

It is one of the three major festivals in Tohoku that has continued for over 400 years that known affectionately as "Tanabata-san" by the locals.

A winter festival bringing you to the thrilling realisim of Oga regional tradition, "Oga no Namahage".