Tohoku Travel Guide

A prime autumn foliage viewing spot in Urabandai, hugged in mystical seclusion.

Dairy farming and ranch experiences galore! Overnight stays and so much more at this ranch destination set 650 meters above the sea.

An educational facility featuring interactive, hands-on exhibits designed to spark interest and deepen understanding of science.

A premier spiritual site in Tohoku, revered for its “Uranaiba” fortune-telling ritual.

A hidden hot spring retreat of Morioka with over 1,000 years of history.

A scenic viewpoint offering a panoramic view of the Sea of Japan and volcanic lakes.

A vast national park where visitors can spend the whole day surrounded by the beauty of lush nature.

A serene landscape perfect for relaxation! A ranch where you can experience nature and interact with animals.

Gush over adorable kitties! The island on every cat-lovers list.

Known as "Akita's Uyuni Salt Flats," this coastal gem offers stunning mirrored landscapes.

A must-visit arcade street near Sendai Station, featuring stunning decorations during the Sendai Tanabata Festival.

An offshoot of the Sendai Central Wholesale Market complete with the vibrant, beast flavors of the Tohoku region.

Enjoy a premium seafood bowl made exclusively with carefully selected fresh, raw tuna.

Enjoy a taste of Portland in this charming café, where Western culture meets cute, photogenic donuts in a stylish, laid-back setting.

A dining spot located at Nyudozaki, a scenic area on the Oga Peninsula, known as the birthplace of the kaisendon (seafood bowl).

Enjoy a taste of coffee and a time away surrounded by 3,000 books and all the nostalgia they bring.

The birthplace of Morioka’s famous jajamen, this iconic shop has been serving its signature dish for over 70 years.

Enjoy authentic 100% buckwheat soba with a smooth texture in a retro, traditional house setting.

A dining establishment where you can enjoy local cuisine from the historic "Nyuto Onsen Village."

A historic roadside rest stop beloved by travelers for its specialty "sweet oden."

A famous Kitakata ramen shop known for its queues.

Experience Iwate's hospitality with the heartwarming and satisfying Wanko Soba!

Enjoy exquisite flavors made from locally produced soba in Inawashiro.

An Onsen town cafe & eatery housed in a 140-year-old traditional home.

Conveniently connected to the station, this shopping center offers an extensive selection of Fukushima souvenirs!

One of the largest shopping malls in the Tohoku region, boasting excellent access from both Sendai Airport and JR Sendai Station.

A vibrant shopping and dining destination offering a wide variety of unique stores and restaurants.

A hub for Tohoku art, located within a building designed by world-renowned architect Toyo Ito.

A shopping hotspot in front of Sendai Station, featuring two buildings filled with fashion, dining options, and even a cinema complex.

A honey world offering a diverse range of honey products, including domestic and international varieties.

A multiplex where you can spend a day with stunning views, delicious eats and plenty of things to do.

A Japan-made beverage brand that’s always aligned with top-notch quality and the best ingredients.

Experience a time-trip to the Taisho Era at this costume rental & cafe.

A shopping center loved for over 40 years for its extensive lineup of products.

A commercial facility directly connected to the station, filled with the charms of Morioka.

A souvenir spot filled with "delicious" Aomori products.

A historic hot spring inn established in the Meiji era, offering a private open-air bath and seven unique indoor baths to indulge in the renowned therapeutic waters.

Experience an elevated level of luxury in the heart of Sendai City.

A garden resort hotel surrounded by lush greenery, offering a casual yet luxurious stay.

A Japanese-style hotel offering relaxation with tatami-mat interiors and natural hot springs, right in the heart of the city.

A business hotel offering a relaxing stay with a semi-natural hot spring and a breakfast buffet featuring Sendai's local specialties.

A hotel offering excellent amenities and convenient access, ideal for sightseeing in the Tohoku region or business trips.

A hotel boasting a convenient location directly connected to the station.

A charming 90-year-old wooden inn offering a serene experience and heartfelt hospitality.

A new-style ryokan that offers a blend of Japanese-modern ambiance and Italian cuisine featuring the best seasonal ingredients from Yamagata.

Relax in the hot springs at Tendo, the town famous for shogi, with an open-air bath offering views of a waterfall.

Experience a relaxing stay with natural hot springs and excellent facilities.

Enjoy a relaxing stay with a free large communal bath and breakfast.

It is one of the three major festivals in the Tohoku region, with "Kanto" lanterns resembling rice ears or rice bales used to pray for a good harvest.

Aiming to be “Japan’s Most Moving Fireworks Show,” this top-notch competition draws the nation’s best pyrotechnicians in an dazzling launch of 12,000 fireworks across a vast 700-meter-wide site.

The town of Sendai’s historic epochs with the Sendai Suzume Dance.

It is one of the three major festivals in Tohoku that has continued for over 400 years that known affectionately as "Tanabata-san" by the locals.

A winter festival bringing you to the thrilling realisim of Oga regional tradition, "Oga no Namahage".

A popular event where colorful balloons float gracefully in the crisp autumn sky, offering a stunning visual spectacle.

A winter tradition of Sendai, the City of Trees, lights up the winter night.

One of Japan's three major boat festivals, showcasing a magnificent gathering of grand vessels.

This is a major summer festival that usually attracts as many as 1 million visitors every year. The giant Nebuta parade through the city is a must-see!

A heritage of performing arts, from one generation to the next.

With over 100 years of history, Omagari Hanabi is Japan’s largest firework competition, held on the last Saturday of every August, attracting nearly 700,000 visitors.

A snow festival with a tradition of about 450 years enshrining the water god in Kamakura.