Tohoku Region Travel Guide

A famous castle of Ushu watching over the castle town.

A national park spanning Yamagata, Fukushima, and Niigata, and the third-largest in Japan by land area.

White wind turbines set against a crisp blue sky, framed by the vibrant colors of the seasons.

A celebrated waterfall embraced by primeval forest, where both fresh greenery and autumn leaves create picture-perfect scenery.

Seasonal colors reflect on the lake’s surface. Enjoy a relaxing moment at a park where the spirit of “Shimin Kyōraku” lives on.

The sky-high planetarium is a major draw! Learn about space and science.

A nostalgic hot spring experience that embraces travelers across time.

The kitchen of Aomori residents, packed with Aomori's delicious foods and fresh ingredients.

The only zoo in Yamagata Prefecture, open year-round, 24 hours a day, and free to visit.

One of Japan’s oldest theaters, preserving the charm of the Meiji era.

One of Aomori’s most spectacular scenic spots, where nature unfolds along a mountain stream.

A mystical waterfall formed by the spring water of Mt. Chokai, flowing in two streams.

Enjoy gourmet cuisine unique to Yamagata, a region blessed with exceptional ingredients.

The concept is food as medicine. French cuisine that lets you savor the “life force” of ingredients with all five senses.

Enjoy a memorable morning ramen experience at a famous Kitakata ramen shop.

A famous spot for Miso Curry Milk Ramen, beloved by the people of Aomori City.

Enjoy Sendai city views and fine cuisine at the restaurant on the 26th floor of The Westin Sendai.

A Western-style restaurant where you can enjoy its signature dish, Hamburg Napolitan.

A rest house located at the exit of the mysterious Abukuma Cave.

The original “Tono Jingisukan” restaurant.

A local favorite where you can enjoy Sanriku seafood at reasonable prices.

A hidden cafe in Sendai surrounded by greenery and the soothing sounds of the river.

A restaurant where you can enjoy the signature trademark dish, “Shintan.”

An exquisite balance of heat and richness! Traditional Yamagata miso ramen.

A tourism and local products hall with the best selection in Yamagata Prefecture.

Smiles of Iwaki gather here! A landmark complex directly connected to Iwaki Station.

Discover the depth of traditional craftsmanship through items packed with artisan skill.

One of the largest commercial facilities in the area, known for its giant shogi piece object.

A live shogi piece demonstration and sales shop in the Tendo Onsen hot spring town.

Enjoy shopping and dining to your heart’s content at one of Iwate’s largest shopping malls.

Packed with apple-themed items. Plus Aomori’s first original seasonings!

A large shopping mall with one of the largest numbers of stores in Akita.

From lifestyle goods and gourmet food to hobbies, this mega mall is where you're sure to find a favorite.

Shop, play, and connect. A landmark in front of Koriyama Station where plenty of smiles come together.

A convenient shopping and dining spot directly connected to Akita Station.

A shopping center directly connected to Akita Station, loved by locals and convenient for travelers.

Enjoy a plant-derived moor hot spring and countryside views at this hotel on a vast reclaimed plain.

A hot spring inn known for its skin-friendly “beauty bath” waters and scenic open-air baths by the mountain stream.

A scenic hilltop resort with spectacular views over the sea of Matsushima, one of Japan’s Three Scenic Views.

A hot spring ryokan where beautiful nature and a Japanese garden bring relaxation.

A luxurious stay soaking in a natural rock bath to the soothing sounds of a mountain stream.

A hot spring inn along a mountain stream where you can indulge in bathing in as many as 20 different tubs.

A soothing hot spring stay where you can also enjoy bath-hopping at nearby hotels.

Iwate local cuisine and 17 baths for a soothing stay.

A comfortable hotel that makes a convenient base for your Yamagata trip.

Apples in the baths and on the menu, this place feels like an apple theme park.

A hot spring inn known for its scenic-view bath overlooking Mutsu Bay.

The warmth of tradition and history, wrapped in the scent of timeworn wood.

A summer festival held at Sendai Station’s East Exit, featuring the traditional Suzume Odori dance.

The perfect prologue on the eve of Tanabata. A fireworks festival that shakes the summer night sky of Tohoku.

A magical winter festival that brings the frozen landscapes of Lake Towada to life, stirring the heart with unforgettable sights.

A winter tradition of Sendai, the City of Trees, lights up the winter night.

A traditional outdoor jazz festival in Hachinohe City with a history of more than 30 years.

An energetic parade featuring around 10,000 dancers, their vibrant flower-decorated hats (hanagasa) swaying beautifully as they dance through the streets.

The largest festival in the Hachinohe region, famous for its spectacular and powerful parade floats.

It is one of the three major festivals in the Tohoku region, with "Kanto" lanterns resembling rice ears or rice bales used to pray for a good harvest.

Aiming to be “Japan’s Most Moving Fireworks Show,” this top-notch competition draws the nation’s best pyrotechnicians in an dazzling launch of 12,000 fireworks across a vast 700-meter-wide site.

The town of Sendai’s historic epochs with the Sendai Suzume Dance.

It is one of the three major festivals in Tohoku that has continued for over 400 years that known affectionately as "Tanabata-san" by the locals.

A winter festival bringing you to the thrilling realisim of Oga regional tradition, "Oga no Namahage".