Shikoku Travel Guide

One of Shikoku’s largest zoos, with an amusement park and botanical garden for a full day of fun.

A hot spring area where you can enjoy spectacular views at the southernmost tip of Shikoku and fresh seafood.

A zoo where you can meet animals spending their time freely in spacious grounds designed to make use of the natural terrain.

A zoo where you can meet wonderfully free-spirited animals.

Handmade Uwajima jakoten, a local specialty of Uwajima, is the signature item.

Enjoy sweeping views of the calm Seto Inland Sea-one of Kagawa’s most scenic viewpoints.

A beloved symbol of Dōgo Onsen revamped in impeccable style and restored beauty for optimum comfort.

Jaw-dropping views and mouthwatering bites! A multiplex hub with the best of Kagawa and Takamatsu.

A new hub for Asian contemporary art, located on Naoshima Island in the Seto Inland Sea.

A welcoming library enveloped in the warmth of wood, offering a comfortable space to enjoy reading in your own preferred style.

Packed with seasonal flowers and outdoor fun-Shikoku’s only national government park, rich in nature and adventure!

A cozy and welcoming local aquarium located in the scenic area of Katsurahama.

Fresh seasonal fish delivered straight from the market! A diner in Tokushima where you can enjoy fresh seafood.

A long-established Japanese confectionery shop carrying on the tradition of Tokushima’s oldest sweet, yakimochi.

Enjoy authentic Kochi flavors at the birthplace of straw-seared bonito salt tataki.

Ehime’s seasonal flavors on a single plate. A Japanese restaurant in Matsuyama colored by natural ingredients.

A popular stand where mikan juice comes straight from the faucet.

A restaurant where you can enjoy wild red sea bream caught in the Uwajima Sea.

A new-generation Japanese restaurant where you can enjoy sustainable cuisine while imagining the future of the Earth.

Famed fall-off-the-bone, chicken at this Kagawa-area must!

Veteran sanuki udon shop and easy stopover after visiting Kotohira Shrine.

Experience the traditional flavors of Kagawa and unique modern sweets along the approach to Kotohiragu Shrine.

A yakiniku restaurant run directly by a butcher shop, where you can enjoy aged meat and Korean food at reasonable prices.

Enjoy the rich flavor of mature chicken and the umami of seafood in ramen served in a hot earthenware pot that stays piping hot to the last bite.

A local Kochi ice kurin loved across generations.

Rich milky flavor! A specialty shop for handmade cheesecakes made with ingredients from Ehime.

Enjoy Kochi’s seasonal flavors! Find ice cream and Japanese sweets made with carefully selected ingredients.

A long-established Japanese sweets shop known as the birthplace of Botchan Dango.

Exceptional lemon cake with a bright sweet-tart flavor, found in Tokushima.

Kin no Shizuku is a Tokushima-exclusive confection with moist dough and the sweetness of sweet potato syrup.

Naruto City’s specialties and Tokushima Prefecture’s local products are available. The best for souvenir shopping.

A classic shoten (store) that handles everything from food to everyday goods and is like a "convenience store of the island."

An exciting shopping mall with plenty of relaxing spots to shop as long as you want!

A shopping mall where you can spend an entire day among the different shops and enjoy a film in one of the movie theaters

Filled with seasonal items from the latest fashion to Depachika (basement-level of department store) sweets!

A huge shopping mall for adults and children.

Soak in Dogo’s hot springs in a scenic open-air bath with sweeping views over Matsuyama.

One of the largest hot spring ryokan in Dogo Onsen, one of Japan’s most famous hot spring resorts.

An eco-friendly hotel known for its spectacular public bath with panoramic views over Matsuyama.

An onsen ryokan in Dogo Onsen, featuring the first open-air bath in the area.

A long-established onsen ryokan founded in 1627, which has hosted famous guests such as Natsume Soseki and Masaoka Shiki.

Resort hotel with immaculate views just steps from Angel Road.

An ocean view resort hotel where you can enjoy the landscape and cuisine of Shodoshima.

The owner’s proud cuisine and the fun activity on a tour fishing boat.

You can stay as if you were living on an island in the Seto Inland Sea. Dinner is a full-course meal of fresh fish.

A resort hotel with a spa providing spectacular rising sun scenery from the horizon.

A secluded and tranquil hot spring bath at the bottom of a valley reached only by a special cable car.

Welcoming guests with a natural hot spring and modern guestrooms in a Japanese-Western mixed style.

A dazzling illumination event woven into the natural mountains and scenery.

Fireworks competition in Nishi-Awa, a local destination now loved around the world.

A huge summer event before Awa Odori which is danced all over Tokushima Prefecture. Don’t miss the Naruto Summer Festival, held two days prior.

The Yosakoi Festival is a carnival spreading around the world as "YOSAKOI" and brings excitement to the summer in Kochi!

Otani Pottery can be purchased at reduced prices in this popular event.

Energetic harvest festival with spectacular drum floats carried by men throughout the city.