Jade Coast

A gravel beach in Itoigawa City, known as the production area of jade, a gemstone popular in the East. It’s said that if you’re lucky you can even find jade here that made its way from Kotakigawa Jade Gorge, a designated natural monument in Japan, after many many years.

In addition to jade, there are a number of stones in all shapes, colors and sizes, making this a fun spot to look for unique stones. For the rock-enthusiasts, you can even take the stones you find to be appraised at the Fossa Magna Museum, located about a 10-minute drive from the coast. Please note this service is only available with a pre-booked appraisal ticket so be sure to check in advance.

From mid-July to mid-August, the coast opens up for beach season, bustling with all the summer sights of tents and parasols. Here you’ll find the one-of-a-kind chance to swin in the crystal clear Sea of Japan along a treasure hunt for jadestone.