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A tourism and local products hall with the best selection in Yamagata Prefecture.
A product hall where you can find everything from local specialties and regional products from across Yamagata Prefecture to traditional crafts. Inside, it’s divided into three main areas: the “Souvenir Shop Area” lined with prefecture-made products, the “Food Court Area” where you can easily enjoy Yamagata flavors, and the outdoor “Tenant Area.”
In the “Souvenir Shop Area,” around 4,000 items, including Yamagata specialties and renowned sake, are gathered all in one place. You’ll find everything lined up, from traditional signature sweets by long-established confectioners and their proud pickles to processed foods made with Yonezawa beef, a Yamagata specialty. Seasonal fruits like cherries and La France pears are also available, and at the food court you can casually enjoy Yamagata-only eats such as Yamagata-grown soba, Yonezawa beef steak bowls, and cherry gelato.
In April 2023, it reopened after a renovation with major layout changes across each booth. In addition, a new “Nigiwai no Machi” area was added, featuring four well-known Yamagata shops, including gelato and bakeries. With dining space set up in front of the shops, you can also enjoy freshly made treats.
A large-scale product hall packed with the best of Yamagata Prefecture
A full lineup of award-winning sake and Yamagata specialties
Frequently Asked Questions have been vetted and answered directly by each listing.
Q
Are there foreign-language pamphlets or information boards available? If so, which languages are supported?
There are no foreign-language pamphlets available. However, staff members proficient in English and Korean are available at an adjacent facility.
Q
Is there free Wi-Fi available in the area?
Free Wi-Fi is available inside the facility.
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Are there coin lockers?
There are no coin lockers on the premises.
Q
Is a tax-free service available?
Tax-free procedures are available only at the souvenir shop “Gutto Yamagata.” Other areas do not offer tax-free services.
Q
Is there a smoking area?
The smoking area is outdoors, outside the facility, on the south side of Soba-dokoro F-One. Due to local regulations, smoking is completely prohibited indoors.
Q
Is there an ATM?
There isn’t one on the premises.
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Can I bring my pet?
For food hygiene reasons, we ask that you do not bring pets or animals into the facility, including our terrace seating. (This does not apply to guide dogs, service dogs, and hearing dogs as defined under the Act on Assistance Dogs for Persons with Physical Disabilities.)
Q
What payment methods can I use?
Cash, credit cards, and QR code payments are accepted.
Q
Can I sleep in my car overnight?
As our premises are private property, we ask that you refrain from long-term parking for purposes other than using our facility. Please use the adjacent roadside station, “Michi-no-Eki Yamagata Zao.”
