Niigata Rice Crackers: Premium Senbei Den

A rice cracker specialty shop in the Tsukioka Onsen hot spring town in Niigata Prefecture, known for its “beauty baths.”

Niigata is known as a top rice region, and it’s also famous for senbei. Like a true rice snack kingdom, this shop keeps over 30 types of senbei available at all times, including rice karinto, kaki no tane, and Niigata-only Salad Hope, and you can also try making a one-of-a-kind original senbei.

On the senbei grill, you can slowly bake the dough and use soy sauce to draw your own pictures or write messages. After baking it more and placing it in a special box, your original senbei is complete. It’s perfect for making memories on your Niigata trip.

You’ll also find plenty of great-value items, like factory-direct broken senbei sold at special prices. They also carry limited-edition versions of “Baka Uke,” a beloved Niigata sweet, so they’re sure to make a great souvenir. It’s a must-visit spot for senbei lovers.