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ISHIYA "Mifuyu" Series
A crispy, fragrant long-seller loved for over 20 years.
Another signature product from the confectionery maker behind Shiroi Koibito, one of Hokkaido’s most iconic souvenirs. This crispy, light mille-feuille features fragrant pie pastry folded into as many as 144 layers per piece.
Mifuyu was created around 20 years ago as a follow-up to Shiroi Koibito, expressing the beautiful winter scenery of Hokkaido. However, because the chocolate melts in summer and its signature taste cannot be preserved, sales are suspended during the summer season. Instead, Mifuyu Kogareyuki was launched in 2025 with the hope that people could enjoy it deliciously without worrying about melting in hot weather.
Mifuyu, sold from October to April (planned), comes in three flavors: blueberry, caramel, and marron. Each one has its own distinct taste, thanks to the carefully crafted combinations of filling and chocolate. Mifuyu Kogareyuki, sold from May to September (planned), is available in three flavors: strawberry, orange, and apple.
With its lovely package design expressing the cool, crystal-clear feeling of winter, it is loved as one of Hokkaido’s most popular signature sweets.
Highlights
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A mille-feuille with fragrant pie pastry as the star.
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A long-selling sweet loved for Approx. 20 years since its launch.
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The summer-limited Mifuyu Kogareyuki debuted in 2025.
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Mifuyu comes in blueberry, caramel, and marron, while Mifuyu Kogareyuki comes in strawberry, orange, and apple.
Photos
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Mifuyu comes in three flavors: blueberry, caramel, and marron
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Mifuyu Kogareyuki comes in three flavors: strawberry, orange, and apple
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The refined package design is also appealing
Official FAQs
Frequently Asked Questions have been vetted and answered directly by each listing.
Q
If there is a problem with the product after opening, can I return or exchange it?
If there is a defect, please contact the Customer Service Office.
0120-375562
Reviews
Details
- Name in Japanese
- 「美冬」シリーズ
- Manufacturer
- Ishiya Confectionery Co., Ltd.
- Price
- 3 pieces: 464 yen, 6 pieces: 896 yen, 12 pieces: 1,792 yen
- Stores
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ISHIYA Online Shop
[In Hokkaido] Shiroi Koibito Park Shop Piccadilly, ISHIYA stores across Hokkaido, airport shops/souvenir stores in Hokkaido - Best-before period
- Mifuyu: 150 days including the manufacturing date, Mifuyu Kogareyuki: 120 days including the manufacturing date
- Official website
- Official website (Japanese)