Sendai Makoron Honpo "Sendai Makoron"

At Sendai Makoron Honpo, run by Ito Food Industry, founded in 1925, they specialize in making and selling Sendai Makoron, a baked confection made with peanuts. Sendai Makoron is an original sweet created by the first-generation owner using eggs from Miyagi Prefecture and mineral-rich beet sugar. Today, it is enjoyed as a traditional Japanese confection made in Sendai and as one of the city's signature sweets.

Flavors include Plain, which highlights the rich aroma of peanuts, Sesame with its deep sesame flavor, Brown Sugar with its rich depth and mellow sweetness, Chocolate made with high-quality chocolate, Sendai Miso made with Sendai miso from the long-established Abeko Shoten, Matcha known for its tea flavor and vivid green color, as well as Apple and Coffee.

Another great point is the wide range of sizes available to suit different needs, from mini bags with 4 pieces and easy-to-finish 40g packs to assorted gift sets that are perfect for giving. Carefully baked by skilled artisans who judge the temperature and conditions with care, this traditional treat offers an irresistible toasty flavor and crisp texture.