This is a lively roadside station in southern Okinawa. They have all kinds of local fruits, veggies, and seafood at really reasonable prices. You can also find Okinawa-exclusive souvenirs here. There are plenty of food stalls too—try the sea grapes or bitter melon dishes for something unique. The place is clean, parking is easy, and it's perfect for a quick stop to restock during your trip.
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Michi-no-Eki Itoman
Okinawa Farmer’s market, fish market, a local products all under one roof at one of the region’s largest roadside stations.
3.95
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One of Okinawa’s largest roadside stations sits along National Route 331, about a 20-minute drive from Naha Airport. The entire property sings with the fishing town character of Itoman, complete with a jaw-dropping variety of succulently fresh seafood, local fruits and vegetables, and regional specialties.
Swing by “Osakana Center” fish market to find a heaping line-up of the local catch from the nearby seas. This is a great stop for sashimi, sushi, tempura, and even a chance to pick-and-choose your own seafood bowl topped with all your favorite sashimi. A wide selection of processed seafood products and seaweed-based items are also available.
The Umanchu Ichiba farmers’ market, one of the largest in the prefecture, sells vegetables and fruits delivered directly from local farms. Known for both freshness and affordability, it attracts many loyal local shoppers. At the Yukura product hall, you’ll find a full lineup of souvenirs such as mango sweets, awamori, and Ryukyu glassware, with a shipping counter available for convenient home delivery. Meanwhile, the Information Center provides visitors with sightseeing and transport information about Itoman, making it a perfect stop for both shopping and travel tips.
Highlights
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One of the largest roadside stations in Okinawa, featuring a farmers’ market, fish market, and local product hall.
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Fresh sashimi and custom-made seafood bowls are especially popular and can be enjoyed on the spot.
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The farmers’ market is praised by locals for its freshness and low prices.
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The product hall offers a wide variety of items perfect as souvenirs.
Photos
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Conveniently located near Naha Airport, making it easy to stop by.
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Enjoy shopping alongside locals at the lively “Umanchu Market.”
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Many ready-to-eat options are available, making it a great spot for lunch.
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Features unusual fish varieties rarely seen elsewhere.
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The product hall also includes a food court.
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An information center on-site provides tourist and transportation guidance.
Official FAQs
Frequently Asked Questions have been vetted and answered directly by each listing.
Q
Do you have signs or pamphlets in foreign languages? (If you do, which languages are available?)
A
English, Korean and Chinese pamphlets are available. We don’t have signs.
Q
Is free Wi-Fi available in the area?
A
be.okinawa Wi-Fi is available.
Q
Are coin lockers available?
A
Not available.
Q
Do you offer tax-free services?
A
No, we don't.
Q
Are there any smoking areas?
A
Yes.
Reviews
1
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Details
- Name in Japanese
- 道の駅いとまん
- Postal Code
- 901-0306
- Address
- 4-20-4 Nishizaki, Itoman City, Okinawa
- Telephone
- 098-987-1277
- Closed
- Open every day ※Vary by some facilities
- Business Hours
- 9:00am - 6:00pm ※Vary by some facilities
- Access
- About 20 minutes by car from Naha Airport.
- Credit Cards
- Accepted
- Official Website
- Official Website (Japanese)