You definitely have to include Itoman Fishing Port in your Okinawa itinerary! The sashimi and grilled lobster are both cheap and fresh. The dining area was packed, and the atmosphere was super lively. You can eat what you buy right there, and the fresh, sweet seafood is pure bliss.
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Michi-no-Eki Itoman
Okinawa Farmer’s market, fish market, a local products all under one roof at one of the region’s largest roadside stations.
3.33
4
One of Okinawa’s largest roadside stations sits along National Route 331, about a 20-minute drive from Naha Airport. The entire property sings with the fishing town character of Itoman, complete with a jaw-dropping variety of succulently fresh seafood, local fruits and vegetables, and regional specialties.
Swing by “Osakana Center” fish market to find a heaping line-up of the local catch from the nearby seas. This is a great stop for sashimi, sushi, tempura, and even a chance to pick-and-choose your own seafood bowl topped with all your favorite sashimi. A wide selection of processed seafood products and seaweed-based items are also available.
The Umanchu Ichiba farmers’ market, one of the largest in the prefecture, sells vegetables and fruits delivered directly from local farms. Known for both freshness and affordability, it attracts many loyal local shoppers. At the Yukura product hall, you’ll find a full lineup of souvenirs such as mango sweets, awamori, and Ryukyu glassware, with a shipping counter available for convenient home delivery. Meanwhile, the Information Center provides visitors with sightseeing and transport information about Itoman, making it a perfect stop for both shopping and travel tips.
Highlights
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One of the largest roadside stations in Okinawa, featuring a farmers’ market, fish market, and local product hall.
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Fresh sashimi and custom-made seafood bowls are especially popular and can be enjoyed on the spot.
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The farmers’ market is praised by locals for its freshness and low prices.
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The product hall offers a wide variety of items perfect as souvenirs.
Photos
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Conveniently located near Naha Airport, making it easy to stop by.
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Enjoy shopping alongside locals at the lively “Umanchu Market.”
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Many ready-to-eat options are available, making it a great spot for lunch.
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Features unusual fish varieties rarely seen elsewhere.
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The product hall also includes a food court.
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An information center on-site provides tourist and transportation guidance.
Official FAQs
Frequently Asked Questions have been vetted and answered directly by each listing.
Q
Do you have signs or pamphlets in foreign languages? (If you do, which languages are available?)
A
English, Korean and Chinese pamphlets are available. We don’t have signs.
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Is free Wi-Fi available in the area?
A
be.okinawa Wi-Fi is available.
Q
Are coin lockers available?
A
Not available.
Q
Do you offer tax-free services?
A
No, we don't.
Q
Are there any smoking areas?
A
Yes.
Reviews
4
Some reviews are AI-translated.
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The Itoman Fish Market is perfect for people who love seafood! As soon as you walk in, you’ll see lots of fresh fish, sashimi, sushi, and seafood dishes, and everything looks so tempting. What I looked forward to most was buying freshly sliced sashimi. It tasted very fresh and had a great texture. There are also plenty of fried foods and Okinawan specialties in the market, so you can browse, eat along the way, and choose whatever you like. Although it was crowded, the atmosphere was lively and it was fun to explore. To me, the Itoman Fish Market isn’t just a place to enjoy good food; it also offers a glimpse into everyday life in Okinawa. I’d like to come back and try some different seafood next time I have the chance.
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Michi-no-Eki Itoman combines a farmers' market, fish market, and local products center in one place, making it the largest roadside station in Okinawa Prefecture.
There are all kinds of fresh seafood dishes here, with tons of choices, and the prices aren't too high. If you especially love sashimi, you're really in for a treat! Everything is fresh and delicious, and you'll want to take it all home. Once you've bought your food, there's no need to leave right away. There's a seating area next door where you can sit down and enjoy it at your own pace, which is super convenient〜 Remember to sort your trash when you're done. If you're looking for an affordable place to enjoy fresh seafood on your trip to Okinawa, this place is well worth a stop!
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This is a lively roadside station in southern Okinawa. They have all kinds of local fruits, veggies, and seafood at really reasonable prices. You can also find Okinawa-exclusive souvenirs here. There are plenty of food stalls too—try the sea grapes or bitter melon dishes for something unique. The place is clean, parking is easy, and it's perfect for a quick stop to restock during your trip.
Details
- Name in Japanese
- 道の駅いとまん
- Postal Code
- 901-0306
- Address
- 4-20-4 Nishizaki, Itoman City, Okinawa
- Telephone
- 098-987-1277
- Closed
- Open every day ※Vary by some facilities
- Business Hours
- 9:00am - 6:00pm ※Vary by some facilities
- Access
- About 20 minutes by car from Naha Airport.
- Credit Cards
- Accepted
- Official Website
- Official Website (Japanese)