Over a Century of Everyday Life in Japan, in Every Bite
Fujiya was founded in 1910 in Motomachi, Yokohama. For over a century, its cakes, sweets, and restaurants have brightened everyday life and special occasions across Japan. From birthday cakes shared around the table to after-school treats and sweets enjoyed with family, its flavors live on in countless memories. Discover Fujiya’s appeal through longtime favorites loved across generations, its mascot Peko-chan, and stores worth visiting on your travels, as you explore Japan’s distinctive culture of Western-style sweets.
Shaping Japan’s Sweets Culture for over a Century
Fujiya was founded in Motomachi, Yokohama, in 1910. It began selling cakes at a time when Western-style sweets were still uncommon in Japan. It later expanded into restaurants and developed candies, cookies, puff pastry snacks, and chocolates that have become some of Japan’s best-known sweets. As its stores spread nationwide, this long-established brand helped shape Japan’s culture of Western-style sweets, making birthdays, Christmas, and other special occasions more memorable. Today, Fujiya continues to evolve with the times, introducing new sweets and stores while keeping longtime favorites at the heart of the brand.
Memories Passed from Generation to Generation
Think of sweets picked up at supermarkets and convenience stores, birthday cakes shared around the family table, and colorful treats laid out at Christmas. Fujiya’s flavors have been part of both special occasions and everyday moments in Japan. Children enjoy them today, while adults share the flavors they loved as children with families of their own. These tastes and memories, passed from parents to children and on to the next generation, are one reason Fujiya has been loved for over a century. Alongside that enduring sense of comfort and nostalgia, the pleasure of discovering new products that evolve with the times is another part of Fujiya’s appeal.
Classic Sweets Everyone in Japan Knows
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Candy
Milky
Milky has been a Fujiya favorite since its launch in 1951. Known for the slogan “Milky, the taste of a mother’s love,” this candy uses dairy ingredients sourced in Japan to bring out milk’s natural flavor and gentle sweetness. Its bright red packaging featuring Peko-chan is a familiar sight.
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Cookies
Country Ma’am
Introduced in 1984, Country Ma’am chocolate chip cookies are known for their distinctive texture: crisp on the outside and moist on the inside. They offer an easy way to enjoy the taste of freshly baked homemade cookies. The range includes a wide variety of flavors, from classics to seasonal and regional exclusives.
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Puff Pastry Snacks
Home Pie
Home Pie has been a favorite since its launch in 1968. Baked from dough folded into about 700 layers, these puff pastry snacks have a light, crisp texture and rich buttery flavor. Offering the taste of authentic puff pastry at an affordable price, Home Pie has long been enjoyed by people of all ages.
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Chocolate
LOOK
LOOK has been a chocolate favorite since its debut in 1962. With different flavors in every box, you can choose one to suit your mood or try them side by side with family and friends. It has remained a favorite for over 60 years, adding new flavors to keep pace with the times.
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Drinks
Nectar and Lemon Squash
Nectar, launched in 1964, and Lemon Squash, launched in 1975, are two of Fujiya’s signature drinks and longtime favorites. Made with white peach puree, Nectar is rich and smooth, while Lemon Squash offers the fruity taste of lemon and a refreshing fizz.
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Find Fujiya along the Way
Fujiya sweets are easy to find at supermarkets, convenience stores, drugstores, and other everyday shops across Japan. Enjoy them as a snack while traveling or relaxing at your hotel, or pick up these longtime Japanese favorites as souvenirs. Fujiya cake stores offer a different selection from supermarkets, including cakes, baked sweets, and other treats. With options to suit your destination and travel style, you can also enjoy your finds after returning home, sharing them with family and friends along with memories of your trip. With treats so easy to pick up, find your own ways to enjoy Fujiya throughout your travels.
Fujiya Treats You’ll Find Only on Your Travels
Beyond the classics, discovering region-exclusive products featuring ingredients and flavors from across Japan is part of the fun of traveling. Fujiya offers regional flavors of Country Ma’am and other sweets. Try a local exclusive for a taste of the region with a distinctive Fujiya touch. These treats make great snacks during your trip and souvenirs to bring home with memories of the places you have visited. Choose some for family and friends, so they can enjoy the Fujiya sweets loved in Japan along with the flavors of the region. Seek out flavors available only at your destination and find a local favorite of your own.
Beyond Sweets: More Ways to Enjoy Fujiya
Peko-chan
Peko-chan, Fujiya’s mascot, was introduced in 1950. She is forever six and loves sweets. You’ll find her in many places, from Milky packaging to the Peko-chan dolls standing outside Fujiya cake stores. She has been loved across generations.
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Fujiya Cake Stores
Fujiya cake stores offer a wide selection of sweets, from colorful cakes in the display cases to baked sweets and seasonal products. They are a convenient place to choose a cake for a birthday or anniversary, pick up a snack during your travels, or find souvenirs. Some stores also have eat-in seating where you can enjoy Fujiya’s distinctive sweets.
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FUJIYA Restaurant
FUJIYA Restaurant offers an extensive menu, from Japanese-style Western cuisine such as hamburger steaks and pasta to sweets such as parfaits. Visit for lunch or dinner, a meal with family or friends, or a celebration. Drop in during a day of sightseeing or shopping for classic Japanese-style Western dishes and beautifully presented sweets.
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Beyond the Classics: The Fujiya Experience in One Place
Opened in 1953, Fujiya Sukiyabashi Store in Ginza’s Sukiyabashi area is the brand’s flagship store. Peko-chan Vision, a giant digital screen mounted on the building’s rooftop, is a much-loved Ginza landmark. The first-floor cake store sells cakes, baked sweets, soft-serve ice cream, Peko-chan character goods, and more, making it a great place to shop for souvenirs.
The second-floor restaurant offers views of Ginza and an extensive menu, from Japanese-style Western dishes such as hamburger steaks and omurice (Japanese-style omelet rice) to parfaits and pancakes. The store is about a one-minute walk from Tokyo Metro’s Ginza Station, making it an easy stop while strolling or shopping in Ginza. Here, you can enjoy Fujiya’s sweets and meals and discover the world of Peko-chan, all in one visit.
What to Know Before You Visit
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How do I make a restaurant reservation?
Reservation policies vary by location, so check the official information for your chosen restaurant in advance. The restaurant at Fujiya Sukiyabashi Store does not accept reservations. It can get busy on weekends and public holidays, so allow extra time for your visit.
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Are coupons available?
No, coupons are not available.
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Is multilingual support available for menus and ordering?
The restaurant at Fujiya Sukiyabashi Store has an English-language menu with photos. Language support may vary by location, so check the information for the restaurant you plan to visit in advance.
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Where can I buy Fujiya products during my trip?
Classics such as Milky, LOOK, Country Ma’am, and Home Pie are available at supermarkets, convenience stores, and other shops across Japan. Fujiya cake stores also offer cakes and baked sweets, so choose where to shop based on what you’re looking for.
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Are there staff members who speak other languages?
Staff who can assist in other languages are not always available. However, the restaurant has an English-language menu with photos, so you can choose your dishes easily and with confidence.
