Your Complete Guide to Fujiya: Why Japan Has Loved This Western-Style Confectionery Icon for over 100 Years

For an easy way to enjoy Fujiya’s sweets, head to a supermarket or convenience store.
Popular products such as Milky, LOOK, Country Ma’am, and Home Pie are sold nationwide at affordable prices.
They are perfect for a quick snack or as souvenirs.

Fujiya cake stores offer a wide selection of sweets, from classic cakes to exciting new creations and seasonal editions.
Alongside takeout, some stores also have an area where you can eat in.
They are a convenient stop for a break while shopping, a treat for yourself, or sweets for a special celebration.

At FUJIYA Restaurant, you can enjoy a wide-ranging menu, from yoshoku (Japanese-style Western cuisine), such as hamburger steak and pasta, to desserts including parfaits and pancakes.
It is a versatile choice for lunch, dinner, a cafe break, meals with family or friends, and birthday celebrations.

Introduced in 1951, Milky is one of Fujiya’s signature candies and a longtime favorite.
With the familiar slogan “Milky, the taste of a mother’s love,” it is known for the gentle sweetness of condensed milk and cream from Hokkaido.
It is a Fujiya classic that continues to be loved across generations.

Introduced in 1962, LOOK is one of Fujiya’s signature chocolate brands and a longtime favorite.
Its product lines offer a wide variety of flavors, including fruit flavors.

Introduced in 1984, Country Ma’am chocolate chip cookies are crispy on the outside and moist on the inside.
Chocolate chips are mixed into the brand’s signature moist dough, which is wrapped in double layer that bakes up crispy. This two-layer dough is baked at temperatures specially set for Country Ma’am, creating a soft, delicate texture reminiscent of freshly baked cookies.
Alongside the classic vanilla and cocoa flavors, there are plenty of seasonal editions.

Introduced in 1968, Home Pie is a pastry snack made by baking layer upon layer of dough until fragrant and crisp. It combines a light, crispy texture with a rich buttery flavor.

This classic cake pairs melt-in-your-mouth Chantilly cream (sweetened whipped cream) with sweet-tart strawberries.
Fujiya introduced its own version of shortcake in 1922, drawing on founder Rinemon Fujii’s experiences in the United States and the knowledge and techniques he learned from a French pastry chef to create a cake suited to Japanese tastes. It is considered a forerunner of Japanese-style shortcake.
Shortcake has remained one of Fujiya’s signature sweets, loved by many.

These soft, fluffy donuts have been attracting attention since their launch in June 2026.
The light donuts are fried in rice bran oil, then split and filled with ingredients such as Chantilly cream, pastes, and jams.
They offer a fresh take on donuts, shaped by Fujiya’s expertise in Western-style confectionery.

These signature Fujiya treats feature a cream filling enclosed in soft, fluffy sponge cake.
Their cute, round shape brings to mind Peko-chan’s cheeks, and they are popular across generations.
The convenient size makes them perfect for enjoying on the go.

This soft-serve ice cream is made with milk from Iwate Prefecture and is known for its rich, full-bodied flavor.
It has a gentle sweetness reminiscent of Milky and a smooth, melt-in-your-mouth texture.
It is a great choice for anyone who wants to enjoy Fujiya’s rich milk flavor to the fullest.

This kids’ meal for adults brings together childhood favorites such as hamburger steak, breaded fried shrimp, and crab cream croquettes on one plate.
It is a feast for the eyes, with generous portions to match.

This classic dish pairs a plump, juicy hamburger steak with a Japanese-style sauce made with soy sauce.
One bite may have you nodding in recognition: “That’s exactly what I wanted!”
The vegetables on the side are also cooked just right, completing a carefully prepared plate.

This indulgent parfait combines Milky soft-serve ice cream with fresh strawberries, strawberry ice cream, raspberry sauce, and more.
White chocolate and feuilletine (thin, crisp crepes broken into small flakes) add texture, creating a parfait with plenty of different flavors to enjoy.