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Peko-chan

©2026 FUJIYA CO., LTD.

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Peko-chan

Fujiya’s Mascot, Loved across Generations.

3.20 2

Last update :
Supervised by :  FUJIYA CO., LTD.

Peko-chan appears on the packaging of Milky, a longtime favorite among Fujiya’s candies. She is forever six, and her name is a Western-style adaptation of beko, an affectionate Japanese term for a calf. She loves sweets and helps spread the word about Fujiya’s treats.

Peko-chan has long been loved as a symbol of the Fujiya brand. The Peko-chan dolls displayed outside Fujiya cake stores are a familiar symbol of the shops.

Peko-chan’s companions include her boyfriend, Poko-chan, and a puppy named Dog. In 2026, new characters debuted as part of “Peko-chan, Poko-chan, and Their Fun Friends.” With Peko-chan at its heart, this colorful group of friends creates a world that is uniquely Fujiya’s.

Highlights

  • Introduced in 1950, Peko-chan is Fujiya’s signature mascot.
  • She is forever six. Her name comes from beko, an affectionate term for a calf.
  • She loves sweets and helps spread the word about Fujiya’s treats.
  • Shopfront Peko-chan dolls are a familiar symbol of Fujiya cake stores.
  • She is one of Japan’s iconic characters, with fans overseas as well.

Photos

  • Milky, known for its Peko-chan packaging

    Milky, known for its Peko-chan packaging

  • Peko-chan, a familiar face outside Fujiya cake stores （©2026 FUJIYA CO., LTD.）

    Peko-chan, a familiar face outside Fujiya cake stores （©2026 FUJIYA CO., LTD.）

  • Poko-chan, Peko-chan’s boyfriend （©2026 FUJIYA CO., LTD.）

    Poko-chan, Peko-chan’s boyfriend （©2026 FUJIYA CO., LTD.）

  • Dog, the puppy who is good friends with Peko-chan and Poko-chan （©2026 FUJIYA CO., LTD.）

    Dog, the puppy who is good friends with Peko-chan and Poko-chan （©2026 FUJIYA CO., LTD.）

  • Peko-chan, Poko-chan, and Their Fun Friends （©2026 FUJIYA CO., LTD.）

    Peko-chan, Poko-chan, and Their Fun Friends （©2026 FUJIYA CO., LTD.）

  • A Peko-chan doll standing outside Fujiya Sukiyabashi Store

    A Peko-chan doll standing outside Fujiya Sukiyabashi Store

Official FAQs

Frequently Asked Questions have been vetted and answered directly by each listing.

Q

Does Peko-chan have any siblings or other family members?
A

Peko-chan’s companions include her boyfriend, Poko-chan, a puppy named Dog, and a lively group of friends.

Q

What is Peko-chan’s favorite food?
A

Peko-chan loves sweets. She helps spread the word about Fujiya’s sweets and cakes.

Reviews

2

Some reviews are AI-translated.

  • 一個漸漸喜歡上慢旅的人
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    Speaking of Fujiya, when I was little, its Japanese candies seemed very high-end and luxurious. Back then, I always felt that getting to eat even one piece of Peko-chan milk candy was an incredibly happy occasion.

    This time, while traveling in a small town near Nagoya, I unexpectedly came across an entire specialty shop themed around Peko-chan. The store was truly a paradise for fans, packed with classic Peko-chan merchandise, vintage collectibles, all kinds of irresistibly cute desserts, and delicate little items. There was so much to see that I couldn't take my eyes off everything. Unexpectedly encountering Peko-chan from my childhood memories in a small alley in Japan, surrounded by all that cuteness, was genuinely indescribably moving. It instantly fulfilled a childhood dream of mine.

  • Linda Liao
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    When it comes to classic Japanese snacks, you can't leave out Fujiya's Peko-chan! This adorable girl with pigtails and her tongue sticking out has been part of many people's childhoods and remains a familiar, classic character today. As a child, my favorite treat was Fujiya's milk candy. Its rich milky aroma and sweet flavor still bring back so many memories. In addition to snacks, Fujiya also offers all kinds of Peko-chan merchandise, from desserts to everyday items that are hard to resist. I've visited Peko-chan specialty stores in Fukuoka and Kagurazaka, Tokyo. Every time I see all these cute products, I can't help but stop and look, as if I've rediscovered the happiness of childhood~

Details

Name in Japanese
ペコちゃん
Year Introduced
1950
Age
Forever six
Place of Origin
Dreamland
Favorite Food
Sweets
Signature Feature
Her tongue playfully sticking out toward her cheek
Hokkaido Tohoku Kanto Chubu Hokuriku Kansai Chugoku Shikoku Kyushu Okinawa