The Complete Guide to SUSHIRO: Craftsmanship, Quality Toppings, and Sushi Beyond the Conveyor Belt

SUSHIRO is committed to delivering “authentic deliciousness” while keeping prices reasonable.
Its buyers build relationships of trust with suppliers around the world and source quality ingredients according to the season.
For example, tuna is stored at ultra-low temperatures and thawed using methods that preserve its umami, with each ingredient managed in the most suitable way.
In addition, toppings such as tuna and fresh fish are sliced at each restaurant, creating a system that brings out their freshness and umami to the fullest.
The sushi rice is also blended according to the season so that it tastes best when made into sushi. Temperature and resting time are also carefully determined, and each restaurant cooks the rice and mixes it with vinegar several times a day so that it can be served at around body temperature.
Through these efforts, SUSHIRO achieves a flavor that rivals specialty sushi restaurants, even as a conveyor belt sushi chain.

As a conveyor belt sushi chain, SUSHIRO offers a wide range of menu items that even people who do not like raw seafood can enjoy.
Its lineup includes many cooked items such as tempura, hamburger steak, and other meat dishes, making it easy for guests of all ages to choose with confidence.
The side menu is also extensive, with items such as udon, ramen, and savory steamed egg custard, offering plenty of dishes beyond sushi.
The ramen uses broth that brings out the umami of seafood, allowing guests to enjoy a flavor unique to a sushi restaurant.
SUSHIRO also offers sweets developed by four dedicated pastry chefs, leaving guests satisfied through the end of the meal.
The fact that guests can enjoy so many kinds of dishes at a sushi restaurant is another strength unique to SUSHIRO.

Some locations have introduced Digiro, a large touch-screen display that recreates a rotating sushi lane on the screen.
In addition to ordering items, it includes elements such as sushi trivia, quizzes, and games, allowing guests to enjoy the mealtime itself.
One especially popular feature is the Dakkosushi game.
The system fills a gauge according to the amount ordered, and once it reaches 100%, guests can try the game.
If they win, they can receive original goods, making it a popular feature that families and friends can enjoy together.

This is SUSHIRO’s signature item and its unshakable No. 1 favorite.
SUSHIRO selects bigeye tuna according to its own standards and uses only richly flavored, deep-colored lean cuts.
The moment you put it in your mouth, you can feel its fine texture and deep umami slowly spreading.
Because of its simple, endlessly enjoyable flavor, you may find yourself reaching for plate after plate.

The appeal of SUSHIRO’s salmon lies in its wide variety.
In addition to the classic Salmon, there are more than ten salmon items, including Raw Salmon, seared salmon generously topped with cheese and mayo sauce, and creative sushi with different toppings and preparation methods.
Part of its popularity comes from the fun of comparing different salmon flavors.

Shrimp Avocado & Onion, now a standard item at conveyor belt sushi restaurants across Japan, is said to have originated at SUSHIRO.
It is a classic creative sushi item that combines tender shrimp, fresh avocado that is peeled and cut in the restaurant except at some locations, sliced onion, and mayo sauce.
Be sure to taste this SUSHIRO original that helped expand the concept of sushi at the very place where it began.

Among regular guests who know SUSHIRO inside and out, one popular way to enjoy the menu is by adding a small twist to standard items.
Representative examples are as follows.

Today’s Marinated Seafood Gunkan Roll is made by using offcuts produced when seafood is sliced in the restaurant and preparing them in a marinade. Depending on the location, it may be served as Today’s Seafood Yukhoe Gunkan Roll.
It is not listed on the official website and appears on the touch panel only when the ingredients are available, making it a rare item that appears irregularly.
If you see it, order it without hesitation.

SUSHIRO does not serve items unless it is satisfied with their quality, even if there is demand.
To deliver only delicious items when they are truly at their best, SUSHIRO also offers limited-time fair items that focus on seasonality and regions of origin.
For example, staff may even travel to the source to procure sea urchin, and there is no compromise in ingredient selection, such as using salmon roe from Hokkaido.
Many special dishes are deliberately not made part of the regular menu and can be enjoyed only when they are at their best, so each visit to SUSHIRO brings a new encounter.

Unlike a typical SUSHIRO, this location is known for its unusual train-like exterior.
It makes use of the building of an American restaurant that once stood on the site, creating a unique structure that incorporates part of an actual train into the building.

Located next to a theme park, this special restaurant features an interior that feels like a Hollywood set.
Even the plate designs and staff uniforms use original designs that differ from regular locations, turning the meal itself into entertainment.

Located in Dotonbori, the center of Osaka’s food culture, this restaurant is especially committed to in-store preparation for great flavor.
Items such as freshly prepared yellowtail, large wild shrimp, fresh abalone, and mixed-tempura udon are finished in the restaurant through steps such as filleting fish and shelling seafood in-house, allowing the natural qualities of the ingredients to shine.
The restaurant also serves exclusive sushi rolls available only at this location, offering special dishes that cannot be found at other SUSHIRO restaurants.

The automated check-in machine, ordering touch panel, and self-service checkout all support four languages: Japanese, English, Chinese, and Korean.
Even travelers who do not understand Japanese can enjoy ordering sushi with peace of mind.

SUSHIRO has introduced self-service checkout, allowing guests to pay without calling a staff member.
It also supports cashless payments, including credit cards and e-money, allowing guests to leave quickly using a variety of payment methods.

At SUSHIRO, guests check in at the automated check-in machine after arriving at the restaurant and then wait for their turn.
On weekends, holidays, and other days when crowds are expected, it is recommended to visit with plenty of time.
Advance check-in is also available through the official app, so use it if you want to reduce waiting time.

This brand is based on the concept of a casual sushi izakaya (Japanese pub-style restaurant) that makes you excited even before you start eating.
Guests can enjoy authentic sushi and a la carte dishes that focus on freshness, flavor, and appearance, together with carefully selected alcoholic beverages that pair perfectly with the food.

This gourmet conveyor belt sushi brand operates more than 80 locations, mainly in the Kanto region.
Its biggest feature is its special red sushi rice made with red vinegar produced mainly from sake lees carefully aged for more than two years, and all of its sushi is served with this red sushi rice.
It has a mellow acidity and richness, brings out the umami of the toppings, and offers a flavor that is different from ordinary sushi.

KYOTARU is a long-established brand that sells authentic takeout sushi prepared with traditional techniques, including its signature Chakin Sushi, as well as Kamigata-style (Osaka-area) sushi, sushi rolls, and Edomae-style (Tokyo-style) sushi.
It is a convenient choice for those who want to enjoy authentic sushi leisurely at home or at their accommodation while traveling.