The GOOD LUCK TRIP editorial team is part of a publishing company that has been producing travel guidebooks since 1979. Through firsthand reporting and research, we share the best of all 47 prefectures of Japan with readers around the world in multiple languages, covering everything from sightseeing and local cuisine to culture and practical travel tips.
We go beyond famous tourist attractions to highlight what locals are currently excited about, places that have been cherished by communities for generations, and unique experiences that make a journey truly memorable.
Our database features more than 9,700 places across Japan, with information on every location verified through official sources. We're constantly adding new destinations and updating existing information to ensure travelers have access to accurate, up-to-date details.
Our articles are known for combining reliable, officially verified information with engaging, easy-to-read storytelling that inspires people to explore Japan. We have also collaborated with local governments, Destination Management Organizations (DMOs), and tourism associations in more than 100 regions across the country.
At GOOD LUCK TRIP, we call people with an extraordinary passion for a particular subject our "Passion Guides." In our special series, Top Recs for Niche Travel in Japan, we interview these dedicated enthusiasts in depth to uncover their insider knowledge and unique perspectives on experiencing Japan through the things they love. Every month, we bring these fresh and fascinating ways to enjoy Japan to travelers around the world.
