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Okamotoya Shop
Enjoy rising steam and sweet treats all at once-the birthplace of Beppu’s famous pudding.
Located in the heart of Myoban Onsen in Beppu City, Oita Prefecture, Okamotoya Shop is operated by Okamotoya Ryokan, a long-established inn with a history of over 150 years. Since 1988, the shop has been selling its signature Jigoku-Mushi® Pudding, earning its reputation as the original.
The star attraction is the Jigoku-Mushi® Pudding, made using the traditional jigoku-mushi method, in which food is steamed by natural hot spring steam. It features a rich egg flavor paired with a pleasantly bitter caramel, making it a standout specialty that represents Myoban Onsen.
A teahouse is attached to the shop, allowing visitors to enjoy the pudding on the spot while watching clouds of hot spring steam rise around them. In addition to sweets, the menu includes light meals such as udon, rice dishes, and sandwiches. Nearby are attractions like Myoban Jigoku and several day-use hot spring facilities, making the shop a popular rest stop along scenic driving routes. It’s a place where you can savor Beppu’s food culture while soaking in the distinctive atmosphere of a hot spring town.
Highlights
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The original Jigoku-Mushi® Pudding, created by a long-established ryokan in Myoban Onsen.
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Rich egg custard steamed with natural hot spring steam and finished with a pleasantly bitter caramel.
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An attached teahouse lets you enjoy sweets while watching clouds of rising hot spring steam.
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A full lineup of light meals makes it perfect for a break while sightseeing.
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Easy to combine with visits to Myoban Jigoku and nearby day-use hot springs.
Photos
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The original Jigoku-Mushi® Pudding, with an irresistibly addictive flavor ©Okamotoya
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Also available in a six-piece gift package ©Okamotoya
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The pudding is steamed using natural hot spring steam ©Okamotoya
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Enjoy light meals such as sandwiches ©Okamotoya
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Oita’s local specialty toriten (chicken tempura) is also available ©Okamotoya
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A shop with an attached teahouse ©Okamotoya
Official FAQs
Frequently Asked Questions have been vetted and answered directly by each listing.
Q
Are multilingual menus available?
A
No. However, the official website is available in English, Simplified Chinese, and Korean.
Q
Can I make reservations?
A
No, reservations are not accepted. Guests are seated on a first-come, first-served basis.
Q
Are there any sightseeing spots nearby?
A
Yes. Within walking distance are the day-use hot spring Yama no Yu and the Myoban Jigoku Promenade & Footbath.
Reviews
Details
- Name in Japanese
- 岡本屋売店
- Postal Code
- 874-0843
- Address
- 3 Myoban, Beppu City, Oita
- Telephone
- 0977-66-6115
- Business Hours
- 8:30am - 6:30pm (Last order 5:30pm; dine-in until 6:00pm)
- Closed
- Open every day
- Budget
- 1,000yen〜
- Access
- About 7 minutes by car from Oita Expressway Beppu Interchange.
- Credit Cards
- Not accepted
- Official Website
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Official Website (English)
Official Instagram
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