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The town where the history and culture of Ise permeate. Enjoy food and shopping souvenirs.
In front of the Inner Shrine of Ise Jingu Shrine, there's a street called Oharai Machi that bustles with numerous worshippers every year. From the Edo Period to early Meiji Period, many people called Onshi lived here and performed Shinto dance and music for their worshippers (Oharai), thus, the name Oharai Machi is believed to have come about.
The town declined for a time, but with the effort to bury electric lines and restore cobblestones to bring back the traditional townscape, it has been renovated into a very charming area now.
At the center of Oharai Machi, there is an area called Okage Yokocho, lined with Ise architecture, which was built from Edo to Meiji Periods and transferred and rebuilt here. Akafuku-Main store is a classic store that sells Akafuku rice cakes with more than 300 years of history. Fukusuke serves traditional Ise udon noodles.
In Okage Yokocho, seasonal festivals and markets are held, and on Saturdays, Sundays, and public holidays, there are taiko drum performances and kamishibai storytelling. Visitors can also purchase unique Ise souvenirs, among various other enjoyments.
The townscape with historical ambience (Oharai Machi)
Ise udon restaurant and liquor stores (Oharai Machi)
Akafuku-Main store near Okage Yokocho
Okage Yokocho packed with people
Fukusuke serves Ise udon noodles (Okage Yokocho)
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Okage Yokocho has all kinds of delicious food. This udon shop's broth is super light and not greasy, and the noodles are really chewy and springy—so satisfying to eat.
The streets in Okage Yokocho are lined with traditional wooden buildings, giving off a nostalgic old-town vibe. There are all kinds of things for sale here, so if you love browsing little shops, you'll have a great time. Even just looking around is fun!
The streets of Okage Yokocho are always bustling with people. I love it! The old buildings give the whole area a nostalgic vibe—it's so much fun to walk around.
After visiting the sacred Ise Jingu, you definitely shouldn't miss Okage Yokocho in front of the shrine! The gorgeous, traditional Japanese buildings are everywhere, and you’ll find all kinds of street food like grilled beef skewers and sweets. 👍
The whole area has a nostalgic vibe, and you can also try some delicious food here.
