Aizu Brand Basashi Specialty Shop: Okubo Shoten

A specialty shop for Japanese basashi (raw horse meat) operated by “Niku no Okubo,” a long-established butcher with 80 years of history. The Aizu region ranks second in Japan for horse meat production after Kumamoto, and Okubo Shoten serves top-quality, Aizu Brand-certified basashi. Aizu horse meat is popular for its high lean-meat ratio and satisfying, true meat flavor. Using this horse meat, the shop offers basashi and a variety of other dishes.

A lunchtime classic, the “Aizu Brand Basashi Lunch” uses the rump cut, prized for its tenderness and umami among the thigh cuts. Each slice is hand-cut only after you order, delivering exceptional texture and flavor. The set also includes Aizu-grown rice blended in-house to pair with horse meat, a special sakura soup simmered slowly with horse tendons, and a salad loaded with vegetables.

Other favorites include the “Aizu Brand Horse Meat Seared Tataki Rice Bowl” made with lightly seared brisket (shoulder belly), and the “Aizu Brand Horse Meat Yukhoe Bibimbap” with lean meat prepared in a yukhoe style. You can also dine in with various cuts from the in-store showcase by adding a 300-yen slicing fee to the item price. There are also plenty of takeout options and items for home.