This cat is basically a Shinjuku landmark. If you haven't seen it, you can't say you've really been here!
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The 3D Cat at Shinjuku East Exit
A new landmark in Shinjuku brought to life through 3D visuals.
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Located above the East Exit plaza of Shinjuku Station, one of the busiest train stations in the world, the giant 3D calico cat peers down at passersby in a dynamic video display. Since its debut in July 2021, the lifelike, seemingly popping-out 3D cat has captured widespread attention and has been featured in both domestic and international media.
The original calico cat was designed using intricate visual calculations that play on human optical illusions. It appears during breaks between advertisements, and to make sure you don’t miss it, a dedicated “Cat Channel” plays the 3D cat video every 15 minutes—on the hour and at 15, 30, and 45 minutes past. The cat’s movements, including its ear and tail motions that reflect its mood, and its love of high, narrow spaces, are impressively realistic and full of personality. Affectionately nicknamed “Neko-sama” (Lord Cat), the character is so popular that official merchandise like tote bags, T-shirts, and mugs are available.
This unique form of advertising has won numerous awards, including the Bronze in MEDIA LOTUS at the ADFEST 2022 (Asia Pacific Advertising Festival) and the 2022 ADC Award for Art Direction in Japan.
Highlights
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A giant 3D calico cat overlooks passersby from above the East Exit plaza of Shinjuku Station.
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A dedicated “Cat Channel” plays the 3D video every 15 minutes—at 00, 15, 30, and 45 minutes past the hour.
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Official merchandise such as tote bags, T-shirts, and mugs is also available.
Photos
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Experience the stunning 3D effect that plays tricks on your eyes!
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Featured in numerous media outlets, it has become Shinjuku’s new landmark.
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Located in front of the East Exit plaza of Shinjuku Station.
Official FAQs
Frequently Asked Questions have been vetted and answered directly by each listing.
Q
Is free Wi-Fi available in the area?
Reviews
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Some reviews are AI-translated.
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The video loop is timed just right, so you don't have to wait long to see the cat appear.
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The screen is massive, and it looks even more high-tech at night. The cat really grabs your attention—the 3D effect is so realistic! Watching it walk around and meow is super lively.
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Details
- Name in Japanese
- 新宿東口の猫
- Postal Code
- 160-0022
- Address
- CROSS SHINJUKU Building 3-23-18 Shinjuku, Shinjuku-ku, Tokyo
- Closed
- Open every day
- Business Hours
- 7:00am - 1:00am
- Admission
- Free
- Access
- A short walk from East exit of Any Line’s Shinjuku Station.
- Official Website
- Official Website (Japanese)