BEB5 Karuizawa by Hoshino Resorts

Opened in 2019 in the Hoshino area of Karuizawa, this hotel embraces the concept of “more than an izakaya, less than a trip—where everyone can relax together.” The highlight is the TAMARIBA lounge, a 24-hour public space arranged around a central courtyard. Guests are encouraged to bring in their own food and drinks, making it easy to stock up on deli items and spend time freely in the lounge—a style of stay that has become especially popular.

There are four types of guest rooms: Yagura Room, Twin Room, Pet-Friendly Room, and Universal Room. The Yagura Room, with its loft-style design reminiscent of a secret hideout, is particularly popular. The hotel also provides plenty of board games and playful items to enjoy. Guests can take advantage of discounted access to the nearby Hoshino Onsen Tombo-no-Yu hot springs.

Adding to the fun, unique offerings include the BEB Footbath Sauna (a footbath-style sauna available only in winter) and the Oshi-katsu Room, which can be customized for fan activities or special gatherings. These features create a laid-back, flexible style of stay that you won’t find at a traditional hotel.