Nagano Prefecture

A high moor where you can enjoy seasonal flowers and spectacular views of the Hakuba Sanzan mountains.

A highland resort where you can enjoy an amusement park, museums, and a zoo.

Relax in the refreshing beauty of “Atera Blue.”

A spectacular mountain landscape embraced by the 3,000-meter-class Hotaka Mountain Range.

One of Japan’s premier grand highland resorts, enjoyable year-round.

An extraordinary spot where you can enjoy the feel of a beach resort high in the mountains.

Take a leisurely stroll through this nostalgic townscape.

A scenic spot where delicate crimson flowers bloom across the entire landscape.

An Olympic venue with Northern Alps views and diverse terrain.

Experience the famed “beauty hot spring” while taking in the natural beauty of Karuizawa through all four seasons.

An expedition that ties the stylish air of Karuizawa to the old-world flair of Tsumago.

A mountain resort where you can fully enjoy outdoor activities amid the majestic natural scenery of the Northern Japan Alps.

A stone-milled soba restaurant where you can enjoy the nature and traditions of Togakushi.

A specialty restaurant where you can enjoy Chino's local specialty, sakura meat (horse meat) dishes, in Shinshu.

A specialty izakaya serving horse meat dishes that blends Shinshu tradition with new ideas.

Shinshu miso ramen from a miso brewery with 350 years of history.

Rich and flavorful Shinshu miso ramen made with a custom blend of long-established Suwa miso.

A locally loved restaurant where you can enjoy Shinshu soba made with traditional hand-cut techniques.

A soba restaurant where you can enjoy Toji Soba, a local specialty of Matsumoto and Nagawa.

A cafe where you can enjoy usuyaki, a nostalgic additive-free local food from Nagano.

A café surrounded by rich nature, known for its homemade sweets and chicken paitan ramen.

A stylish and popular restaurant in Harunire Terrace where you can enjoy soba in two distinct styles-one for daytime and another for the evening.

Enjoy Komagane's local specialty, sauce katsudon, while taking in panoramic views of the Japanese Alps.

A long-established dessert shop founded in 1948 in Karuizawa, where you can enjoy shaved ice made with natural ice from Karuizawa year-round.

A local supermarket offering everything from fresh produce grown in Nagano to a wide range of original products.

A community-focused supermarket offering an extensive selection of locally grown Shinshu vegetables, seafood, and much more.

This specialty cheese shop is run by a popular cheese factory known for crafting high-quality dairy products, using carefully selected ingredients and traditional methods for over 40 years.

A beloved classic bakery in Karuizawa, serving simple yet timeless bread for over 70 years.

A Japan-made beverage brand that’s always aligned with top-notch quality and the best ingredients.

A charming butter sandwich specialty store that abundantly uses quality butter and ingredients from Nagano.

Located in HARUNIRE Terrace, a popular spot in Karuizawa, this select store delivers the delicious taste of vegetables and fruits.

One of Japan’s largest resort-style shopping malls, located near JR Karuizawa Station.

A commercial facility for shopping and gourmet dining, surrounded by groves of Japanese elm trees and clear streams.

A prestigious hotel in Karuizawa, surrounded by history and nature.

A free-spirited stay with the concept of “more than an izakaya, less than a trip,” featuring a 24-hour lounge where guests are even encouraged to bring their own food and drinks.

A stylish hotel opened in February 2022, designed to let guests experience the unique “neighborhood” spirit of Karuizawa.

Indulge in the renowned "beauty-enhancing" hot spring with 100% natural, free-flowing onsen water.

Star Gazing Parties with a certified Star Sommelier at this hotel perched 1,375 meters up on the Nobeyama Plateau

Have a time trip into Meiji to early Showa Periods with the in-house hot spring and a national tangible cultural property.

In this mountain resort, which is also known as "the land where the gods descend," you can enjoy an elegant time surrounded by nature.

A full-scale resort hotel tucked away in nature, with over 200,000 square meters of space to boast.

A Ryokan that is located close to the main spots in Nagano City and is a convenient base for sightseeing and business.

An ecological inn at a quasi-national park where you can feel the healing energy from nature.

A highland resort hotel conveniently located for exploring Kamikochi, right in front of its most popular tourist spot, Kappa Bridge.

The largest summer festival in Nagano Prefecture, held every August. It's a large-scale Bon Odori event involving the participation of the local community.

Unforgettable display and colors as they light up the waters at this Lake Suwa summer tradition.

Refreshing the rainy season. Karuizawa Hoshino Area holds an annual event during the rainy season.

An event to enjoy Momiji leaves (maple leaves), books, and cafe time in the Karuizawa Hoshino area in autumn, the best season for reading.