Shinmiyoshi Matsumoto Main Branch

Shinmiyoshi Matsumoto Main Branch is a specialty restaurant serving horse meat dishes, founded in 1899. While carrying on the flavors of the traditional Japanese restaurant Miyoshi from the previous generation, it continues to explore new possibilities for horse meat cuisine. The restaurant serves horse meat prepared in a variety of ways, including sashimi, hot pot, grilled dishes, and fried dishes, allowing diners to enjoy its natural sweetness and rich flavor. There are as many as 90 different dishes.

Rather than focusing on specific brands, the restaurant purchases horse meat based purely on taste. It carefully sources selected horse meat from Japan and abroad. Its signature dish is the Sakura Sashimi Special Platter. This nine-cut assortment includes lean meat, premium marbled meat, mane, liver, loin engawa, aorta, heart, horse tongue, and chateaubriand. It is a dish that lets you compare the flavors of each cut. Sakura nabe, one of Matsumoto’s best-known local dishes, can be enjoyed with the traditional seasoning passed down from the days when the restaurant operated as a ryotei. Meanwhile, horse meat shabu-shabu has become a popular innovative dish.

The restaurant has 140 seats in total, including sunken kotatsu seating and table seating with a semi-private feel. Nearby sightseeing spots such as Matsumoto Castle and Nakamachi Street add to its appeal, making it easy to fit into your itinerary.