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A Shopping Mall with more than 200 unique shops, from fashion to sundries, gourmet food and movies.
A large-scale commercial complex, Emifull MASAKI, in Masaki Town, Iyo District in Ehime. It is one of the largest scale shopping malls in the Shikoku region with over 200 unique shops from fashion to sundries, gourmet food and movies. With the major renewal from fall 2020 to spring 2021, popular shops were added and the new appeal has increased and continues to evolve.
The mall is divided into large areas including, “EMI MALL” lined with shops for fashion and miscellaneous goods, “EMI AMUSE” for amusement facilities, “EMI GOURMET” for dining, and a group of buildings where popular shops occupy each building.
The “EMI PARK” located on the north-side of EMI MALL, has a Merry-Go-Round “Emily” and a Frog Hopper ride “Emi-Pyon”, a sandbox and playground equipment for children, as well as a lawn and rest space for use as a park to relax in.
Emifull MASAKI
The exterior
Merry-Go-Round “Emily”
The Frog Hopper ride “Emi-Pyon”
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This is a great spot for a family shopping trip on the weekend. There are plenty of play areas for little kids. The only downside is that it's a bit far from downtown Matsuyama.
This place is huge! I spent the whole day walking around and my legs were so sore. I ended up buying a ton of stuff just at the supermarket alone.
