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Traditional Uwajima cuisine in central Matsuyama.
Kadoya Okaido Branch is one of Kadoya’s locations in Matsuyama. Kadoya originally opened as a neighborhood restaurant in Uwajima, Ehime Prefecture, in Showa 30 (1955). Conveniently located for access to Matsuyama Castle, Dogo Onsen, and central Matsuyama, the restaurant serves local cuisine with an emphasis on seasonality, quality ingredients, and engaging presentation.
One dish not to miss is Uwajima tai-meshi, one of Ehime Prefecture’s signature local specialties. Ehime actually has two regional varieties of tai-meshi. In Imabari and the Hojo area of Matsuyama, a whole sea bream is cooked together with rice. In Uwajima, slices of raw sea bream are marinated in sauce and served with condiments. Since Kadoya originated in Uwajima, this location serves the Uwajima variety of tai-meshi.
The menu also features a wide selection of traditional Uwajima dishes, including jako-ten fried fish cakes and satsuma, made by pouring a broth of grilled white fish (sea bream) and barley miso over barley rice. Course meals are also available in the evening, allowing diners to fully experience the flavors of Uwajima without leaving Matsuyama.
A convenient location with excellent access to sightseeing destinations
Satsuma, made by pouring a broth of grilled fish and barley miso over barley rice
Uwajima tai-meshi
Course meals are also available at dinner
Counter seating makes the restaurant welcoming for solo diners
Private rooms are also available
Frequently Asked Questions have been vetted and answered directly by each listing.
Q
Are vegetarian options available?
No.
Q
Is takeout available?
No.
Q
Is free Wi-Fi available inside the restaurant?
Yes.
Q
Can I reserve a table?
Yes. However, reservations may not be accepted during busy seasons or peak hours.
Some reviews are AI-translated.
A Japanese friend told me that Ehime's sea bream rice can be eaten two ways, with the fish either raw or cooked, so I made time to try authentic Uwajima sea bream rice. Once the meal arrived, I mixed fresh “Date Madai” sea bream sashimi with raw egg yolk and their secret special dashi broth, then put it over steaming white rice. It was quite unique, and I could really enjoy the sea bream's springy texture and the sweetness of the fish!
The pork cutlet was super crispy—you could really hear that crunch when you bite into it! The meat was tender and juicy, and their sauce was the perfect match. Plus, you can get free refills on rice, which made the meal extra satisfying. The location is right inside the Okaido shopping street, so it's the perfect spot to recharge after shopping. Highly recommend!
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