Enjoy Tai Meshi, Jakoten, and More in Dogo Onsen! 11 Popular Restaurants in Ehime

Taiya in Matsuyama, Ehime Prefecture, is a specialty restaurant for tai meshi. In a charming setting, you can enjoy the flavors of the Mitsuhama area.
The menu offers just one option: the Tai Meshi Set Meal. Its main dish, Mitsuhama Tai Meshi, is a luxurious rice dish made using only sea bream as the featured ingredient.
It is known for bringing out the rich flavor of the fish and letting you enjoy the natural taste of the ingredients.
The set also comes with a variety of dishes, including sashimi of sea bream and seasonal fish, seasonal side dishes, island hijiki seaweed, and jakoten.

Ganso Uwajima Taimeshi Marusui Honten is located in Okaido, Matsuyama, Ehime Prefecture.
It serves Uwajima tai meshi, a local specialty from the Uwajima region in southern Ehime Prefecture.
This dish features fresh red sea bream caught in the Uwa Sea, cut into thin strips, mixed with the restaurant’s special sauce and raw egg, and then poured over rice.
One of its key commitments is carefully selecting Ehime-produced ingredients to pair with the sea bream. A kids’ meal designed to be easy for children to enjoy is also available.

A historic Japanese restaurant founded in 1635.
You can enjoy local dishes made with plenty of regional ingredients, including fresh red sea bream, Iyo wagyu beef, and Hime pork.
There are two styles of tai meshi: Uwajima tai meshi <with sashimi on top> and Matsuyama tai meshi <cooked with sea bream>, and both are available here.

Kadoya Okaido Branch is one of Kadoya’s locations in Matsuyama. Kadoya originally opened in Uwajima, Ehime Prefecture, in 1955 as a neighborhood diner.
Conveniently located with excellent access to Matsuyama Castle, Dogo Onsen, and downtown Matsuyama, it serves local cuisine with a focus on seasonality, quality ingredients, and a lively dining experience.
If you visit, the first thing to try is Uwajima tai meshi, one of Ehime Prefecture’s best-known local dishes.
At night, course meals are also available, allowing you to fully enjoy the flavors of Uwajima while staying in Matsuyama.

Yasuoka Kamaboko Headquarters and Factory is located in Uwajima, Ehime Prefecture.
It produces and sells jakoten and kamaboko made from local fish caught in the nearby waters of the Uwa Sea.
Its signature product is Uwajima jakoten, known as a local specialty. At Yasuoka Kamaboko, it is mainly made by grinding fresh small fish such as hotaru jako and eso into paste, shaping it into oval patties, and deep-frying them.
The surface is fragrant and crispy, while the inside is full of rich fish flavor and aroma.

Tanimoto Kamaboko Shop Dogo Branch is a long-established kamaboko shop founded in 1916.
Its traditional techniques have been passed down by craftsmen certified as first-class fish paste product manufacturing technicians.
One popular item is jakoten, a simple and familiar souvenir from Ehime. It is known for its soft springiness, distinctive flavor, and pleasantly crunchy texture from tiny fish bones.
It is delicious freshly fried, but also worth trying reheated with two or three drops of soy sauce.

Washoku Miyoshi is a Japanese restaurant in Matsuyama, Ehime Prefecture, located along Chifunemachi Street in central Matsuyama.
It is particular about cooking in ways that bring out the natural flavor of each ingredient, including using different types of dashi depending on the dish.
Its seafood dishes, made with carefully sourced natural catches, are especially popular.
The signature menu item is an assorted sashimi platter made with seasonal wild seafood.
Another popular dish is kakiage, which lets you enjoy the sweetness of corn.
The restaurant also offers a selection of local sake from across Japan that pairs well with the food.

Ehime no Shokutaku 1970 is a juice stand in Matsuyama, Ehime Prefecture.
It is known for its unique style, where mikan juice comes out when you turn a faucet.
All juices are made with citrus grown in Ehime Prefecture. The signature menu item is mikan juice, chosen from 20 different faucets.
Starting with unshu mikan, different varieties are offered depending on the season. The juice is 100% straight juice, letting you enjoy the true taste of the fruit itself.

Tsuboya Kashiho is a long-established Japanese sweets shop founded in 1883.
It is a famous confectionery shop in Matsuyama and is said to have inspired the dumpling shop that appears in Botchan, the novel by Japanese author Natsume Soseki.
Its signature item is Botchan dango. At Tsuboya Kashiho, each skewer is handmade using smooth red bean paste, white bean paste, and matcha bean paste made with Hokkaido-grown shumaris azuki beans and otebo beans.
The bean paste contains no eggs or milk and is known for its refined, gentle sweetness.

My botchan dango 30 is located in Matsuyama, Ehime Prefecture. It is a specialty shop for Botchan dango, one of Matsuyama’s signature sweets.
While preserving the traditional flavor, it proposes new ways to enjoy Botchan dango.
The signature menu item is my botchan dango 30, an original dango made by combining three kinds of bean paste.
Classic flavors include matcha, smooth red bean paste, and egg yolk bean paste. Other options include strawberry, kinako, hojicha, and purple sweet potato, among many others.
One of its charms is being able to create your own special skewer to suit your taste.

Dogo Milk Cheesecake is a cheesecake specialty shop in Matsuyama, Ehime Prefecture.
It offers cheesecakes inspired by the flavor of milk enjoyed after a hot bath.
Its signature item is Milk Cheesecake, made with house-made cheese. It is popular for its light texture that gently melts in your mouth.
Most of the ingredients, including the fruit used for toppings, come from Ehime Prefecture. In addition to the plain flavor, there are also mikan and fruit milk varieties.