Azumaya Honten

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Azumaya Honten

Experience Iwate's hospitality with the heartwarming and satisfying Wanko Soba!

3.95 1

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Head Editor : Azumaya

Wanko Soba, along with Jajamen and Reimen, forms the trio of famous Morioka noodles, making it a must-try delicacy when visiting Iwate. Azumaya, established in 1907, is a long-standing soba restaurant that has preserved the tradition of Wanko Soba in Morioka. Situated in Nakanohashi-dori, a location still rich with the ambiance of a castle town and surrounded by historical buildings, it's an ideal stop for tourists, never lacking in visitors seeking its flavors.

The unique experience of Wanko Soba involves a lively server rhythmically chanting "Hai, janjan! Hai, dondon!" as they swiftly serve bite-sized portions of soba into bowls, continuing until the diner signals they are full by covering the bowl. Eating over 100 bowls brings the fun of receiving a commemorative handprint.

The condiments include common toppings like green onions and seaweed, alongside unique choices like tuna sashimi, Nameko mushrooms, chicken soboro, and grated yam, offering a variety of flavors to keep the meal interesting. Besides Wanko Soba, the restaurant also offers a rich menu, including the 'Nanbu Soba Kaiseki' featuring traditional Iwate soba dishes, and the hidden gem 'Special Katsudon' with a savory broth flavor. Azumaya is a renowned establishment suitable for repeated visits with anyone.

Highlights

  • A famous destination for Wanko Soba, one of Morioka's three major noodle dishes.
  • An established soba restaurant dating back to 1907.
  • The interactive and fun Wanko Soba with the server.
  • Diverse menu including other dishes besides Wanko Soba.

Photos

  • The delightful and enjoyable experience of Wanko Soba.

    The delightful and enjoyable experience of Wanko Soba.

  • Engaging interactions with the server.

    Engaging interactions with the server.

  • The popular special Katsudon, a dish rich in broth flavor.

    The popular special Katsudon, a dish rich in broth flavor.

  • Nanbu Soba Kaiseki, showcasing the traditional flavors of Iwate.

    Nanbu Soba Kaiseki, showcasing the traditional flavors of Iwate.

  • A comfortable interior with private rooms, accommodating groups.

    A comfortable interior with private rooms, accommodating groups.

Reviews

1

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  • This place has a classic Japanese vibe—very traditional! If you come to Azumaya for Wanko Soba, you have to try the eating challenge and see how many bowls you can handle!

Details

Name in Japanese
東家 本店
Postal Code
020-0871
Address
1-8-3 Nakanohashidori, Morioka City, Iwate
Telephone
019-622-2252
Closed
Irregular holidays (Closed from December 31 to January 1)
Business Hours
11:00am - 7:00pm(L.O.)
Budget
Lunch/Dinner - Wanko Soba from 3,900 yen, soba and rice bowls from 1,000 yen.
Access
30-minute walk or 10-minute taxi ride from JR Morioka Station.
Credit Cards
Accepted
Official Website
Official Website (Japanese)