Momiji manju is kind of like a cake with filling. If you like sweets with filling, you might enjoy it, but personally, I prefer simple flavors and still think plain castella cake tastes better.

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Momijido Main Store
A long-standing Japanese confectionery shop known for its popular "Fried Momiji®", a perfect companion for exploring Miyajima.
Located on Omotesando shopping street, which connects the Miyajima pier to the World Heritage Itsukushima Shrine, this established Japanese confectionery shop has been a prominent store selling specialties like momiji manju, representative of not only Miyajima but also Hiroshima, for over 100 years since its establishment in Meiji 45 (1912).
Momijido's flagship product, Fried Momiji®, introduced in 2002, was born out of the desire to offer "a new way to enjoy momiji manju." Designed for easy snacking while strolling, the momiji manju is skewered and crisply fried upon order. It quickly became a sensation and has now evolved into a new signature confection of Miyajima. Initially offered in three flavors - red bean paste, cream, and cheese, the Fried Momiji® line has since expanded, including Seto Inland Sea lemon and rare cheese, diversifying its flavor range.
Of course, special attention should also be given to the ever-popular momiji manju, a staple Miyajima souvenir. Characterized by its fluffy, castella-like dough, it comes in a variety of fillings, such as smooth red bean paste, chunky red bean paste, and starry sky matcha. The fact that they can be purchased individually is also a delightful feature. In addition, they offer new products like Momijido Nuts, which are worth checking out.
Highlights
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A traditional Japanese confectionery shop established in Meiji 45 (1912).
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Operates on Omotesando shopping street leading to the World Heritage Itsukushima Shrine.
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Its flagship product, Fried Momiji®, has grown into a new signature confection representing Miyajima.
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The crisply fried upon order Fried Momiji® offers a rich variety of flavors.
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Momiji manju, known for its fluffy, castella-like dough, can be purchased individually.
Photos
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Operating on the Omotesando shopping street leading to Itsukushima Shrine.
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The crispy and fluffy Fried Momiji® is perfect for a Miyajima stroll.
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Fried Momiji® is fried upon order.
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Miyajima's staple souvenir, momiji manju, can be purchased individually.
Official FAQs
Frequently Asked Questions have been vetted and answered directly by each listing.
Q
Do you have menus in foreign languages or with pictures? (If so, please let us know the languages available.)
Yes, in English and Chinese (Mandarin).
Q
Is there free Wi-Fi available in the store?
No free Wi-Fi available.
Q
Is there a space to eat in?
Yes, there is.
Reviews
If the original text is in another language, the AI will automatically translate and display it.
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If you want to enjoy momiji manju with tea, they offer free tea. You can help yourself at the self-service area.
Details
- Name in Japanese
- 紅葉堂 本店
- Postal Code
- 739-0588
- Address
- 448-1 Miyajimacho, Hatsukaichi City, Hiroshima
- Telephone
- 0829-44-2241
- Closed
- Irregular holidays(please inquire)
- Business Hours
- 9:00am - around 5:30pm ※May change depending on season
- Budget
- 1,000yen
- Access
- 10-minute walk from Miyajima Pier.
- Credit Cards
- Not accepted
- Official Website
- Official Website (Japanese)
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