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Miyajima Omotesando Shopping Street

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Miyajima Omotesando Shopping Street

The bustling main street you'll want to explore first when visiting Miyajima.

3.36 5

Last update :
Supervised by :  Hiroshima Tourism Association

The most vibrant street on the island, the "Miyajima Omotesando Shopping Street" is lined with stores showcasing Miyajima's specialties. Spanning approximately 350 meters, this arcade street leading up to the grand torii gate of "Itsukushima Shrine" is packed with souvenir shops, stores offering local crafts, and eateries serving Miyajima gourmet delights. With a dense collection of stores offering souvenirs and local foods emblematic of Miyajima, it's recommended to stroll this shopping street first when you visit the island.

A must-try delicacy when visiting this shopping street is Miyajima's signature sweet, momiji manju. There are over ten shops selling momiji manju on this street, each adding its unique twist to the classic flavor. Moreover, there are numerous stores serving local oysters and eels, with some providing convenient takeout options. As you walk down the shopping street, tempting aromas waft through the air, making it advisable to visit on an empty stomach.

For souvenir hunters, the street also boasts numerous stores selling local crafts like Miyajima shamoji (rice paddles) and Miyajima-bori (Miyajima carvings). The Miyajima shamoji, considered a good luck charm, can be customized with names or favorite words at some shops.

Highlights

  • A bustling shopping street spanning about 350m leading to Itsukushima Shrine.
  • Lined with stores where you can savor Miyajima's famous gourmet dishes.
  • Numerous stores dealing in Miyajima's traditional and craft items are perfect for souvenir shopping.

Photos

  • Always bustling with tourists, this lively shopping street is a must-visit. ©Shintani

    Always bustling with tourists, this lively shopping street is a must-visit. ©Shintani

Official FAQs

Frequently Asked Questions have been vetted and answered directly by each listing.

Q

Are there foreign language pamphlets, guide signs, etc.? (If yes, please specify the languages.)
A

We provide materials in various languages (English, Spanish, French, Traditional Chinese, Simplified Chinese, Korean, and Italian) available at the Hospitality Toilet Information Center and Miyajima Pier Information Center.

Q

Is there free Wi-Fi available in the area?
A

There's Hiroshima Free Wi-Fi available at Ari-no-Ura on the seaside of the shopping street, and Wi-Fi is also available inside the Hospitality Toilet building.

Q

Are coin lockers available?
A

Not available.

Q

Are there restrooms available?
A

Yes, there's a "Miyajima Hospitality Toilet" located within the shopping street.

Reviews

5

Some reviews are AI-translated.

  • BobbyJenny
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    As you stroll along Miyajima Omotesando Shopping Street, the most distinctive sights along the way are all the different Miyajima specialties. There are many souvenir and snack shops lining both sides of the street, and momiji manju is a treat that you almost have to eat and take home when visiting Miyajima.

    Besides momiji manju, Miyajima has another very distinctive specialty—rice scoops. Miyajima has long been known for making rice scoops, and you can see all kinds of wooden ones along the street, from small, cute souvenirs to practical household items, all with distinctive designs.

    You can browse Omotesando while looking for unique Miyajima trinkets, eat a piping-hot momiji manju, and even see deer weaving through the crowds along the way. This shopping street isn't just a place to buy souvenirs; it also holds quite a bit of Miyajima's local life and culture.

  • Linda Liao
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    Miyajima Omotesando Shopping Street is about 350 meters long and is the liveliest street on the way to Itsukushima Shrine. Along the way, you'll find momiji manju, fried momiji manju, grilled oysters, conger eel dishes, and all kinds of souvenir shops, as well as distinctive crafts such as Miyajima rice scoops and wood carvings. The entire street is bustling with people and filled with delicious aromas, creating a sightseeing atmosphere unique to Miyajima. It's a great place to stroll, sample local food, and pick out a few distinctive souvenirs to take home.

  • WANG
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    While strolling along Miyajima Omotesando Shopping Street, besides soaking up the lively Japanese atmosphere, what I looked forward to most was trying the two most famous must-eat local foods: freshly grilled oysters and momiji manju!

    Miyajima's grilled oysters definitely didn't disappoint! Even from a distance, I could smell the enticing aroma of charcoal-grilled seafood as I approached the oyster stand. I ordered a large freshly grilled oyster that day. The outside was lightly charred and fragrant, and with one bite, the meat inside was incredibly plump and succulent, bursting with fresh, sweet juices in my mouth. It had plenty of ocean flavor without any fishiness at all, and the freshness was off the charts. After finishing one, I couldn't help wanting to order another serving!

    After the savory food, of course it was time for a piping-hot signature momiji manju for dessert. I went into a long-established shop on the street and bought freshly baked classic red bean and custard flavors. The outer cake layer was crisp yet slightly soft, with sweet but not overly rich fillings inside. Biting into them while they were still warm made me so happy. These two are definitely the perfect snack combination for a trip to Miyajima. I highly recommend coming here and trying this perfect pairing for yourself!

  • Teresa Chuang
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    Just like the areas around temples in Taiwan are packed with delicious food, the road to the shrine here is no different. Temples and shrines are always great places to experience the local culture.

  • 簡蓉
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    The shopping street is packed with all kinds of souvenir shops and restaurants.

Details

Name in Japanese
宮島表参道商店街
Postal Code
739-0588
Address
Miyajimacho, Hatsukaichi City, Hiroshima
Telephone
0829-44-2011（Miyajima Tourist Association）
Access
About 5 minutes walk from Miyajima Pier.
Official Website
Official Website (English)
Hokkaido Tohoku Kanto Chubu Hokuriku Kansai Chugoku Shikoku Kyushu Okinawa