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The long-awaited Shinjuku branch now launched after the Ueno shop! All the best, exclusive Suica penguin goods to browse.
Suica is the transit IC card from JR East. At the Pensta café and goods shop located in the ecute Ueno shopping floor you can find the beloved Suica mascot penguin waiting along with plenty of themed goodies and merch’. The shop is located inside the JR Ueno station ticket gates, making easy to swing by before heading over to local favorites like the Ueno Zoo, Ueno Park and the Ameyoko shopping street.
Head on down for widely quirky and fun selection of Suica penguin goods including stationery, home & kitchen goods and fashion you can only find here. There are even adorable packaged sweets that double as an easy souvenir for your trip. At the adjoining café space you’ll find adorable drinks and branded bites like pancakes with penguins stamped right on the surface, penguin latte art, penguin-themed crockery, wrapping and more.
Lumine Est Shinjuku opened on March 7, 2024, complete with a bright and colorful interior inspired by subway maps and penguin-goods just like the ecute Ueno store. Here is the only sot to find exclusive merchandise featuring Shinjuku Station-themed illustrations, such as the skyscraper district and penguin statues at Shinjuku Station that you won’t want to miss.
Penguin-themed shop and café.
A relaxing time away with sweets and drinks inspired by the Suica penguin mascot.
Items so cute even first-time visitors will want to pick a few.
Frequently Asked Questions have been vetted and answered directly by each listing.
Q
Are there services in foreign languages? (If so, please provide the supported languages.)
Not available.
Q
Do you have menus in foreign languages or with pictures? (If so, please let us know the languages available.)
Not available.
Q
Do you offer tax-free services?
Tax-free service is available only at the LUMINE EST Shinjuku store.
Q
Is free WiFi available in the facility?
Free Wi-Fi is available if provided by the facility.
