Pensta ecute Ueno store

Suica is the transit IC card from JR East. At the Pensta café and goods shop located in the ecute Ueno shopping floor you can find the beloved Suica mascot penguin waiting along with plenty of themed goodies and merch’. The shop is located inside the JR Ueno station ticket gates, making easy to swing by before heading over to local favorites like the Ueno Zoo, Ueno Park and the Ameyoko shopping street.

Head on down for widely quirky and fun selection of Suica penguin goods including stationery, home & kitchen goods and fashion you can only find here. There are even adorable packaged sweets that double as an easy souvenir for your trip. At the adjoining café space you’ll find adorable drinks and branded bites like pancakes with penguins stamped right on the surface, penguin latte art, penguin-themed crockery, wrapping and more.

Lumine Est Shinjuku opened on March 7, 2024, complete with a bright and colorful interior inspired by subway maps and penguin-goods just like the ecute Ueno store. Here is the only sot to find exclusive merchandise featuring Shinjuku Station-themed illustrations, such as the skyscraper district and penguin statues at Shinjuku Station that you won’t want to miss.