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Carefully selected ingredients and artisan skill shine through! Try zunda mochi, a traditional taste of Sendai, Miyagi.
Established in 1948, Endo Mochi Shop is a long-standing Japanese sweets specialty store in Miyamachi, Sendai, best known for Sendai’s famous zunda mochi. Using high-quality ingredients from Miyagi Prefecture, it has stayed committed to handmade, additive-free sweets. At the National Confectionery Exposition, it has received numerous awards, including the Minister of Agriculture, Forestry and Fisheries Award. Its high quality is widely recognized both inside and outside the prefecture.
Its signature item is, of course, zunda mochi. The bean paste is made with 100% edamame from Miyagi Prefecture and paired with mochi made by pounding Miyagi Prefecture brand rice “Miyakogane” from Ishinomaki twice. Carefully finished with only sugar and salt, the paste stands out for its simple, refined sweetness. With no preservatives used, the shop follows the commitment that mochi pounded that day should be enjoyed that same day. There is also a wide variety of options, including Kiwami Zunda Mochi, walnut mochi, and red bean mochi.
The shop has an eat-in space and also offers a limited set menu that lets you compare zunda mochi and Kiwami Zunda Mochi. It is conveniently located Approx. 3 minutes on foot from Tōshōgū Station on the Senzan Line, making it easy to stop by while sightseeing or shopping.
Zunda Daifuku and Kuzu Bar Set
Zunda Kuzu Bar
Zunda Daifuku
Three-Mochi Set
Bean paste carefully finished with only sugar and salt
A long-established Japanese sweets shop famous for zunda mochi
Frequently Asked Questions have been vetted and answered directly by each listing.
Q
Can I make a reservation?
Reservations are accepted by phone.
Q
Are there any sightseeing spots nearby?
Sendai Tōshōgū is Approx. 5 minutes on foot away, and the Miyagi Museum of Art is Approx. 17 minutes away by car.
