miffy style Tokyo Station

miffy style, located in First Avenue Tokyo Station, is the official shop of the beloved character Miffy. It is an officially approved Bruna shop that presents Dick Bruna’s world in a new style through the character of Miffy.

In 2021, the shop expanded and reopened with the concept “less is more.” Since then, it has been proposing a simple, stylish lifestyle for adult women. Inside, shoppers can find a wide range of lifestyle goods, including plush toys, stationery, everyday goods, and lunch boxes. The shop also carries exclusive items available only at this store, such as the Stationmaster Miffy plush.

The shop features a simple and sophisticated design with a distinctly grown-up atmosphere. Another notable feature is the “flower dress” motif, which appears on the façade and throughout the interior. This is the special outfit Miffy wears on occasions such as birthdays. With a space design that goes beyond an ordinary character goods shop, it attracts not only Miffy fans but also people with an interest in fashion and interior design.