Tokyo Character Street
Tokyo Character Street brings together more than 30 character shops featuring some of Japan's most iconic characters. Alongside stores such as Pokémon Store Tokyo Station Shop, Rilakkuma store, and Sanrio Tokyo Character Street Store, it is home to shops offering items available only at First Avenue Tokyo Station as well as seasonal limited-edition goods. Another part of its appeal is the eye-catching store decor that makes you want to stop and take photos. As you explore the shops of Tokyo Character Street, you will be drawn deeper into the world of these characters and are sure to find something perfect to remember your trip or take home as a Tokyo souvenir.
A Pokémon Store located in Tokyo Station Ichibangai.
The official shop for mofusand.
The official shop for the Ultraman Series, one of Japan’s most iconic hero franchises.
A full lineup of NHK character goods for visitors of all ages.
The world’s first official Kamen Rider goods shop.
A takeout sweets specialty shop born from KIRBY CAFÉ.
A specialty shop with a wide selection of the latest Gashapon® items.
A specialty shop where you can step into the world of Shin-chan.
A permanent official shop for the soothing character Koupen-chan.
A shop offering kabuki goods and Japanese-style souvenirs, with live demonstrations and sales by craftspeople.
An official PEANUTS shop with Tokyo Station-exclusive items.
A specialty shop where you can meet Sumikko characters gathered at Tokyo Station.
An official Chiikawa goods shop that you can easily stop by near Tokyo Station.
A must-visit store packed with official TBS goods.
A gathering place for official goods from popular TV Asahi programs and anime.
A distinctive shop packed with official TV TOKYO goods.
An immersive shop featuring a spectacular wall display of around 700 TOMICA vehicles and a large diorama.
A full lineup of official Nippon TV goods, including Shoten and Sorajiro.
An official shop filled with FUJITV goods.
A specialty shop for goods from the popular Precure anime series.
A limited-time official shop for hololive production.
A refined world of Miffy designed to fit into your lifestyle.
A specialty Rilakkuma shop with around 3,000 items.
A brand store where visitors can experience the world of LEGO(R) bricks.
The largest official ONE PIECE goods store ever.
An official Sanrio store at Tokyo Station, packed with exclusive items.
Some reviews are AI-translated.
Tokyo Character Street in First Avenue Tokyo Station is home to many popular character shops, including Pokémon, Chiikawa, Sanrio, Sumikkogurashi, Crayon Shin-chan, Doraemon, and Studio Ghibli. Every store has its own unique charm, and there’s so much to see. It’s definitely worth checking out if you love anime and cartoon characters.
BobbyJenny
This whole street is packed with anime character merchandise, from Pokémon to all kinds of cartoon favorites. The shops are close together, so it’s really fun and easy to browse.
范慈茜
I saw so many limited-edition items here—stuff you just can't get in Hong Kong!
Derek Ho
The Tokyo Station exclusive Pokémon items are super hard to get, but it's totally worth trying at least once!
Cook1030
My little sister loves Crayon Shin-chan, and she was so happy to find her favorite stationery here!
Carolyn
First Avenue Tokyo Station is located outside the ticket gates within JR Tokyo Station. It is easily accessible immediately after exiting any Yaesu-side gate for both Shinkansen and local lines.
1-9-1 Marunouchi, Chiyoda-ku, Tokyo 100-0005
Main business hours are as follows:
| Tokyo Character Street | 10:00–20:30 |
|---|---|
| Tokyo Ramen Street | 10:30–23:00 (Last order 22:30) |
| Tokyo Okashi Land | 9:00–21:00 |
| Tokyo Gourmet Zone | 11:00–23:00 (Until 22:00 on Sundays & holidays) |
| Nippon Gourmet Road | 10:00–23:00 (Last order 22:00) |
| Tokyo Gift Palette | 9:30–20:30 (From 9:00 on weekends & holidays) |
First Avenue Tokyo Station is located outside the ticket gates within JR Tokyo Station.
It is easily accessible immediately after exiting any Yaesu-side gate for both Shinkansen and local lines.
The locker receipt features an animal illustration, making it easy to find your locker.
You can check coin locker availability via PC or smartphone.
Check Coin Locker Availability
Free Wi-Fi is available in the following areas of First Avenue Tokyo Station.
B1F: Corridors / 1F: Tokyo Gift Palette / 2F: Tokyo Gourmet Zone corridors
Up to 30 minutes per session, up to 5 times per day. Initial setup is required for first-time users only.
1ST-AVENUE_FREE
① First-time users: If this is your first time using the service, please access the JAPAN Connected-Free Wi-Fi website and download the dedicated app.
Click here to download the app.
② User registration: Please complete the user registration via the dedicated app.
③ Connect to Wi-Fi: Within the available areas listed above, you can access the free Wi-Fi through the dedicated app.
For more details, please refer to "How to Use" on the JAPAN Connected-Free Wi-Fi website.
If you are already registered with JAPAN Connected-Free Wi-Fi, you can use the service without registering again.
At First Avenue Tokyo Station, au Wi-Fi service is available in the following areas.
B1F: Entire Ichibangai area corridors / 1F: Inside Tokyo Gift Palette / 1F: Around PLUSTA Tokyo Yaesu Central
For inquiries regarding usage, please contact your respective mobile network provider.
1F: near Yaesu South Exit: MUFG Bank / Japan Post Bank
1F: near Yaesu South Exit (next to lockers): Seven Bank
1F: near Yaesu Central Exit: Seven Bank
1F: next to F Staircase: Mizuho Bank
1F: near L Staircase: Seven Bank / Mizuho Bank / Resona Bank
B1F: South Passage, next to B Staircase: Seven Bank
B1F: South Passage, next to D Staircase: Sumitomo Mitsui Banking Corporation
B1F: North Passage, near E Staircase: Seven Bank / Mizuho Bank
B1F: North Passage, next to restrooms: Mizuho Bank
There is one baby room located near Tokyo Character Street on B1F.
It can be used for both nursing and diaper changing.
2F, next to the escalators.
For details, please refer to the floor guide.
B1F: Tokyo Ramen Street / 1F: Around the F Staircase / 2F: Tokyo Gourmet Zone
This is a portable smartphone charger rental service.
Chargers can be returned at a different Charge SPOT location.
Charge SPOT Locations at First Avenue Tokyo Station:
When using the service, please search for nearby Charge SPOT locations using the app, or refer to the First Avenue Tokyo Station floor map.
Find Nearby Charge SPOT Locations
Most shops accept major credit cards, including VISA, Mastercard, and JCB, except for some stores.
Please note that credit cards cannot be used at ticket vending machine–based restaurants (such as Tokyo Ramen Street) and some other shops, including McDonald's. For details, please check with each store.
Except for some stores, the following payment methods are accepted:
Transportation IC cards: Suica, PASMO, TOICA, Kitaca, Hayakaken, SUGOCA, ICOCA, nimoca, manaca
Other e-money services: QUICPay, iD, Rakuten Edy, nanaco, WAON
At some locations, such as Tokyo Ramen Street, only transportation IC cards are accepted. Please check individual store pages for details.
Coin lockers are not available at Tokyo Ramen Street, Echigo Soba, Sobadokoro Tamejiro, and gashapon shops.
For details on tax-free procedures, please see below.
How to Apply for Tax-Free Shopping Map of Tax-Free Eligible Shops
The locker receipt features an animal illustration, making it easy to find your locker.
You can check coin locker availability via PC or smartphone.
Check Coin Locker Availability
