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A winter tradition of Sendai, the City of Trees, lights up the winter night.
The SENDAI Pageant of Light was created in 1986 with the hopes of "brightening up Sendai in winter" and "transforming the City of Trees into a City of Light." The zelkova trees on the Jozenji-dori Avenue, the main street that represents the City of Trees, will be illuminated. It is loved by both locals and tourists as a wintertime tradition in Sendai that creates a fantastic world.
This annual event is held from early December through the end of the month, each year with a different theme. Hundreds of thousands of LED lights adorn the zelkova trees along Jozenji-dori, creating a dazzling world of illumination.
During the SENDAI Pageant of Starlight, various events unfold in Nishiki-cho Park. Hüttes (small huts) are set up, hosting a charming Christmas market. In addition, a variety of performers showcase their street acts. The illumination lights envelop the area, offering a multitude of delightful experiences, which is a major draw for visitors.
Hundreds of thousands of LED lights illuminating Jozenji-dori. *Photo provider: SENDAI Pageant of Starlight Executive Committee
The site is filled with photogenic elements. *Photo provider: SENDAI Pageant of Starlight Executive Committee
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Every hour, there's a 'Wish Moment' when all the lights go out and then slowly light up again. The whole process feels so ceremonial—it's like hope and blessings are flowing through the lights. Super touching!
Jozenji-dori Avenue is about 700 meters long, and around 500,000 LED lights illuminate 129 zelkova trees on both sides. The whole street glows with colorful lights—it's beautiful and the atmosphere feels so romantic.
