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The town of Sendai’s historic epochs with the Sendai Suzume Dance.
On the 350th anniversary of Date Masamune’s death, in 1985 the Sendai Aoba Festival began to revitalize the boisterous and proud festival culture of Sendai. It is now considered the three festivals of Sendai, attracting visitors worldwide as a summer favorite.
The Sendai Aoba festival held every May aims to celebrate Date’s essence. The “Yoi Matsuri” is where the “Sendai Suzume Dance(sparrow dance)” is performed. The “Hon Matsuri” is where citizens perform a historic epic that celebrates Date Masamune, by going around Aoba Shrine with 11 parade floats. The festival runs for two days.
During the festival, two events, named the “Date-en” and “Mori no Ichi” are held. Visitors can see craftsmen perform their skills and enjoy activities such as mochi pounding, shooting, haunted houses and more at the “Date-en” which recreates a castle town. The “Mori no Ichi” features stalls with local foods and items, celebrating Date Masamune’s gourmet tendencies. See, hear, dance, eat and enjoy the Sendai Aoba Festival.
The Yoi Matsuri. Hear the drums beat and see the beautiful Sendai Suzume Dance.
The biggest attraction of the main festival is the historical procession of the transfer of Lord Masamune and the parade of 11 floats.
The Mori no Ichi market features over 80 planned stalls and street vendors, primarily from Miyagi Prefecture, allowing you to enjoy the food culture centered around Miyagi.
雀舞真的超可愛，大家一起跳感覺超團結！
每輛花車上都有表演者進行各種表演，而模仿歷史上著名的戰國武將的隊伍則展現了日本的武士文化。
