Sendai Aoba Festival
On the 350th anniversary of Date Masamune’s death, in 1985 the Sendai Aoba Festival began to revitalize the boisterous and proud festival culture of Sendai. It is now considered the three festivals of Sendai, attracting visitors worldwide as a summer favorite.
Each float has performers putting on different shows, and the groups dressed as famous samurai from history really showcase Japanese warrior culture.



