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    As soon as I arrived in Sendai, I was pleasantly surprised by the interconnected pedestrian bridges leading in every direction and the lively department stores beside the station. It truly lives up to its reputation as Tohoku's leading transportation hub. This time, I happened to stay at a hotel near the station, so I could start shopping as soon as I dropped off my luggage. The location was simply perfect.

    Not only are there all kinds of popular beef tongue restaurants here, satisfying the desire to enjoy plenty of delicious food all at once, but you can also pick up Sendai's best-known Hagi no Tsuki Japanese sweets as souvenirs. When you're tired from shopping, be sure to line up for a cup of the signature edamame shake, with its unique texture and sweet aroma, then finish by taking home a fragrant, freshly baked RINGO apple pie. Best of all, there's also a great Loft across the street where you can keep shopping. It has everything you need for food, clothing, accommodations, transportation, education, and entertainment, making it absolutely the most convenient, must-visit shopping destination on a trip to Sendai.

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    S-PAL Sendai is right next to Sendai Station and offers a wide selection of Tohoku specialties, local cuisine, and unique souvenirs. The second floor of the East Building is especially good for souvenir shopping. I recommend trying the rich and smooth edamame shake at Zunda Saryo; its subtle bean flavor is distinctly Sendai. You can also find Suica Penguin collaboration items at the bookstore in the mall, and it's easy to get carried away shopping!

Hokkaido Tohoku Kanto Chubu Hokuriku Kansai Chugoku Shikoku Kyushu Okinawa