All Reviews of Atami Heiwa Street Shopping District

If you're coming with luggage, I'd recommend storing it before exploring. There are several coin lockers around Atami Station, as well as staffed luggage storage services. I left mine at ATAMIX before walking around the shopping streets. Otherwise, with the crowds and stopping to browse the shops, dragging luggage around would be really tiring.

The shopping streets in front of the station, Heiwa Street and the neighboring Nakamise Shopping Street, are packed with stores, but their biggest feature is the huge amount of food. In addition to Atami's signature onsen manju and dried fish, as well as Atami Pudding, which has practically become synonymous with the city, there are also dessert shops that have become popular in recent years. Still, Atami Pudding remains the most popular dessert.

I originally wanted to try Atami Pudding too, but gave up as soon as I saw the line. I had more plans afterward and didn't want to spend too much time waiting. As I walked around, I noticed that it wasn't just the pudding—many famous shops can have long lines during peak hours, so I canceled my plan to eat here.

Overall, Atami Heiwa Street Shopping District has the lively atmosphere of a hot spring tourist destination, with long-established shops, souvenirs, and modern desserts all mixed together. It's quite a good place to buy souvenirs, so I'd recommend stopping here for some final shopping before leaving Atami.

As soon as you step out of Atami Station, the shopping street is right in front of you. The retro atmosphere feels like stepping back in time. There’s a great mix of shops, from traditional dried fish stores to stylish dessert spots. I bought an Atami pudding and enjoyed it while sitting in the arcade, then finished things off with a footbath before leaving. A perfect ending.

When you come to Atami, pretty much everyone buys one to eat.

If you pass through Atami and don’t try it, it seriously feels like you’re missing something.

Atami Heiwa Street Shopping District is full of Showa-era charm. There are tons of little shops, with all kinds of food and souvenirs. The vibe is relaxed—perfect for a stroll and some enjoyment.