The 3/11 earthquake and tsunami devastated Ishinomaki City in Miyagi Prefecture, destroying many businesses, factories, and workplaces. The local seafood processing industry also faced the challenge of losing its sales channels. To help local businesses rebuild their livelihoods while revitalizing commerce and tourism in central Ishinomaki, local companies and other related businesses worked together to develop this market.
Ishinomaki Genki Ichiba opened on June 30, 2017, primarily selling fresh local seafood, processed seafood products, agricultural products, and local specialties. It also has a dining area where visitors can try local Ishinomaki dishes. It is more than just a place to shop and eat; it also has a mission to help revive local industries, create jobs, and draw people back to the city center.






