"BEAMS", a select store where you can encounter new discoveries and value
"BEAMS" has about 170 stores in Japan and abroad.
Let us introduce the charm of "BEAMS", an institution that cannot be overlooked when talking about select stores in Japan.
"BEAMS", a select store that proposes lifestyles
BEAMS opened its first store in Harajuku in 1976 and is a pioneer of select stores.
In addition to apparel, BEAMS sells a wide variety of lifestyle items, including sundries, interior goods, records, and artwork, carefully selected from both Japan and overseas.
"BEAMS" has more than 30 labels, each of which offers original apparel and sundries in line with its own concept.
"BEAMS" also frequently collaborates with brands and artists to create new value that can only be created by "BEAMS".
A visit to "BEAMS" is not only a chance to discover the appeal of the items themselves, but also to learn about the culture behind the items and their new appeal, and to encounter items that will enrich your lifestyle.
Three representative BEAMS labels
Of the more than 30 labels, we have selected three representative labels to introduce.
"BEAMS" pursues comfortable everyday wear
This men's casual wear label pursues comfortable everyday wear under the theme of "BASIC & EXCITING".
"BEAMS", which was created when the label was founded, has the longest history among the many labels.
"BEAMS PLUS" - Authentic men's clothing that you will never get tired of
BEAMS PLUS is a label that proposes "the style of America at its best" by drawing on the experience BEAMS has cultivated.
It offers original apparel, imports, vintage, and sundry goods that inherit the American style of the time.
"Ray BEAMS" offers both "seasonal" and "standard" styles
"Ray BEAMS" was born as the first women's label under the "BEAMS" brand.
The concept is "The Way of Chic," which means "chic way of thinking," "chic way of dressing," and "chic way of living”. "The Way of Chic" is the concept behind the brand's lineup of items that are not only in seasonable style, but also in standard style.
BEAMS stores you should visit
Of the approximately 160 stores in Japan, we have carefully selected some of the best stores to visit.
1. BEAMS Harajuku
In Harajuku, where the company was founded, there is a flagship men's casual shop.
It consistently sells limited-edition collaboration products and rare items, and there is often a line of customers waiting in line to purchase them.
2. BEAMS Ginza
"BEAMS Ginza" offers a wide range of business wear and casual wear suitable for the sophisticated adult town of "Ginza".
3. BEAMS Japan
With the appeal of traditional Japanese culture and pop culture at its core, this store curates items from a variety of categories, including not only fashion, but also famous products, souvenirs, art, and folk crafts from all over Japan.
It also has a restaurant where you can enjoy the traditions and tastes of Japan's culinary culture, which are the pride of long-established Japanese restaurants.
4. BEAMS BOY Harajuku
Flagship store of "BEAMS BOY", a label that incorporates trends in the men's street scene
Conclusion
We have introduced the charms of "BEAMS" and its labels and stores.
If you are still unfamiliar with "BEAMS", we encourage you to visit the stores.
Not only will you find items that you do not yet know, but you will also discover new value in the brands and items that you already know.